- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：airport | Frequency：0 |
| Address：Nanchang Changbei International Airport | Format：Light box | Duration：0 |
| Location：T2 Departure Hall | Min Qty：1 | |
| Size：3.5m×12m=42㎡ | Min Period：year |
The T2 departure hall is the only distribution center for passengers before entering the security check, from stepping through the gate to checking in, and then passing through the security check, all passengers' flow is highly concentrated and unavoidable
The T2 departure hall light box is the core advertising media resource of the airport, mainly distributed above the check-in island, the departure hall hanging, the security check area and the boarding gate area, the light box media realizes the coverage of all departure passenger flow of T2 terminal without dead ends, covering 100% of domestic departure passengers, with high exposure, compulsory viewing, high-end audience and other significant advantages, is a golden platform for brand image display and marketing communication
The check-in queue stays for an average of 15-20 minutes, and the security check waits for 5-10 minutes, forming a "passive concentration" state, with an active viewing rate of 85%, the check-in island light box is more than 10 meters above the ground, and the hanging light box is located at the top of the hall, visible in all directions, unobstructed to ensure clear visibility from a long distance, and the combination of light boxes in different functional areas forms a three-dimensional communication network, strengthening brand memory, repeated reach, and improving conversion efficiency
The lightbox media in the departure hall is not only a display window for information, but also a strategic highland for the dialogue between brands and high-end people, using exclusive space resources, accurate customer group screening and in-depth attention capture to provide brands with irreplaceable communication advantages
Lightboxes build strong media value through the four-dimensional advantages of 'location, visual impact, audience, and cost.' With five core strengths—100% coverage of domestic departing passengers, mandatory viewing with unobstructed high-altitude display, oversized visual impact, precise reach to high-net-worth audiences, and 24-hour long-term exposure—they have become a strategic high ground for brand communication in the Jiangxi region, helping brands achieve efficient exposure and high-end image enhancement.
Thanks to their unique, non-replicable location advantages, high-quality audience, stunning display effects, and considerable return on investment, they have become a strategic high ground for brand communication in the Jiangxi region. For investors seeking high-end brand image building, regional market penetration, and high ROI, it represents a low-risk, high-reward, long-term value investment, effectively enhancing brand influence and helping brands achieve both marketing objectives and commercial value.
Leveraging the airport gateway environment naturally elevates brand quality and regional influence, reinforcing a high-end brand image. Lightboxes’ prominent, vertical layout occupies a commanding position in space, with complete, unobstructed visuals and strong visual impact, making them iconic advertising media in departure halls. Passengers spend significant time at check-in and waiting areas, naturally focusing on the lightboxes, resulting in exposure time far exceeding ordinary outdoor advertising and enhancing brand recall.
With their irreplaceable spatial value and emotional connection, lightboxes have become a strategic high ground for brand communication. This passive, prolonged attention significantly enhances the depth of information reading and memory retention.
