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- Specs
- Advantages
- Value
- Media Map
| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：Second Floor Domestic Departures Hall, End of the Island | Min Qty：1 | |
| Size：8m*1.8m | Min Period：year |
Located at the end of the check-in island, this spot is naturally in the line of sight of passengers when they are checking in. At this stage, passengers have not yet entered the fast-paced security screening process; their emotions are stable, and the average dwell time is relatively long, about 5–10 minutes. Passengers are highly receptive to surrounding information, significantly improving brand communication efficiency. The lightbox is situated at the core intersection of a required pathway, forming a natural focal point that cannot be bypassed, ensuring brand messages reach the target audience without omission.
This area is a necessary passage for domestic departing passengers to complete check-in. All domestic travelers will stop here, achieving 100% coverage and creating a stable visual focal point in the check-in zone. Passengers linger for a long time, allowing deep penetration of advertising information and high memory retention. Compared to ordinary lightboxes, the static high-definition images here are 50% clearer, with high color fidelity, making it ideal for showcasing brand image, product details, and similar content.
Passengers typically spend 15–30 minutes at the check-in stage, in a state of voluntarily stopping with concentrated, passive attention. Without the rush of hurrying, visual neglect is minimized, allowing advertising information to penetrate deeply, far exceeding the instant reach of urban outdoor media. Over 20% of airline passengers are frequent business travelers, who will repeatedly encounter the lightbox media, creating multiple exposures that help deepen brand memory, making it suitable for long-term brand image building.
As a core city on the western coast of the Pearl River, leveraging the development of the Hengqin Guangdong-Macao Deep Cooperation Zone, high-end business, cross-border consumption, and high-tech industry customer groups continue to grow. The island-end lightbox can accurately reach this emerging high-value audience, providing a core traffic entry point for brand deployment in Zhuhai and the western side of the Greater Bay Area.
As a high-end transportation hub and a gateway to the city's image, its media environment naturally carries qualities of authority, sophistication, and internationalization. Investing in island-end lightboxes is not just a short-term advertising exposure; it also serves as a way to consolidate and elevate the brand’s long-term assets, achieving a dual value of both exposure and brand empowerment. The retention of brand information increases by 60%, realizing a long-term solidification of brand image.
The lightboxes are strategically embedded in the core flow of departing passengers, precisely connecting key steps in the travel process such as self-service check-in and security checks. They become an unavoidable visual medium as travelers complete their check-in procedures. As one of the few island-end lightboxes in airports, their central layout breaks the visual limitations of conventional wall-mounted media, offering a 360-degree unobstructed panoramic display. No matter which side of the check-in island travelers are on—whether checking in or waiting for companions—they naturally receive the brand information from these lightboxes, with no missing exposure due to passenger flow distribution.
The media advantage of these lightboxes stems from their core positioning and rare value within the air travel context. With multiple features such as mandatory passage, visual centrality, and precise audience targeting, they become a golden medium for efficiently reaching high-net-worth passenger groups. Embedded at key points in the passenger departure process, they are unavoidable touchpoints for travelers completing self-service check-in, manual counter operations, or baggage check-in, forming a premium opportunity for deep brand engagement.
Island-end airport lightboxes are an extremely scarce static media resource. Their unique central location and display format create a differentiated advantage for brand communication. Combined with media like column-wrap lightboxes, they form a dynamic and static publicity matrix that reinforces the brand’s imprint on travelers' minds.
