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| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：Second-floor domestic departures hall | Min Qty：2 | |
| Size：10m*2.62m | Min Period：year |
Located directly above the security checkpoint, all domestic departing passengers must pass through here before entering the boarding isolation area, creating unavoidable, mandatory exposure that ensures brand messages reach every target audience. The location is unique and exclusive, with minimal competitive interference, guaranteeing exclusive brand visibility and reinforcing a premium brand image.
Lightboxes, as high-end advertising media rooted in the core scenarios of the aviation hub, leverage the triple advantages of passing through the departure hall, high-net-worth passengers, and immersive scenarios. This breaks the traditional single-exposure attribute of lightboxes and transforms them into an integrated marketing platform for brands to build offline experiences and link to online channels, providing strong support for targeting the right audience and enhancing core brand influence.
The lightboxes are precisely distributed at key nodes such as the security post-departure boarding area on the second-floor departure hall, and in dining and retail areas. Among them, the post-security entrance lightboxes, as the only high-altitude media in the boarding area, can reach 100% of domestic departing passengers, fully capturing the golden period from post-security to pre-boarding. Lightboxes in the dining and retail areas correspond to passengers’ dining and shopping pauses, achieving high-frequency repeated exposure along fixed routes, preventing ad information from being missed, and ensuring that each display effectively reaches the audience.
Zhuhai Jinwan Airport’s passenger flow mainly consists of business professionals, high-end tourists, and cross-border elites from the Greater Bay Area. Thanks to the visual advantage of high-altitude placement, entrance lightboxes directly face the audience, facilitating precise brand dialogue with high-value customers and helping brands efficiently convey a premium tone and core messages.
The lightbox features an extra-large display combined with high-definition visuals, delivering a strong visual impact that can capture the audience’s attention from a distance. Relying on the semi-enclosed environment of the departure hall, the area around the lightbox is free from redundant visual distractions, allowing brand messages to deeply penetrate the calm atmosphere of travelers waiting for their flights, enhancing memory retention. This combination of focused visuals and distraction-free settings transforms advertising from passive viewing into an immersive experience of active perception.
The core competitive advantage of the lightbox comes from its dual empowerment of an extra-large display and high-definition visuals. Coupled with the advantage of being situated in the departure hall’s key traffic routes, it creates a media value system that offers strong visual impact, high reach, and precise conversion potential. This makes it an ideal choice for brands aiming to capture high-end airline traffic.
Thanks to its position along key traffic routes and exceptional visual performance, it has become a high-quality investment for brands seeking premium airline traffic. Its core value lies in the lightbox display’s ability to turn passersby into active viewers, particularly fitting for airports with expansive spaces and fast passenger flows. It not only achieves efficient reach across the entire passenger flow but also precisely targets high-net-worth travelers, balancing short-term exposure with long-term brand presence. The investment logic is clear and possesses potential for value growth.
As a key hub that all domestic travelers must pass through, the fixed traffic routes and high-ceilinged spaces perfectly meet the visual requirements of large airport areas. Even as travelers move quickly along these routes, they can naturally be drawn to the giant displays without needing to stop, creating a scenario of mandatory exposure where passersby perceive the advertisement and recall it simply by looking up.
