- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：Light box | Duration：0 |
| Location：Second Floor Domestic Departures Security Check | Min Qty：4 | |
| Size：1.205m*1.98m | Min Period：year |
Located at the lintel of the security checkpoint on the second floor domestic departure hall of Zhuhai Jinwan Airport, this core advertising media is the only lintel lightbox media in the boarding area. It has significant advantages such as 100% coverage of domestic departing passengers and undisturbed exposure, making it an excellent choice for advertisers at Zhuhai Airport. As an important part of the service upgrade at Zhuhai Jinwan Airport, the airport lightbox not only illuminates the path for departing passengers but also subtly enhances the regional image and service experience.
Positioned above the post-security passage that all domestic departing passengers must pass through, all domestic travelers are directly exposed to this lightbox media upon entering the boarding area, with no passenger flow missed. This ensures that the advertising content achieves exclusive visibility in the passengers' line of sight and effectively improves information reception. The period between post-security check and boarding is an important time for passengers to wait, during which they are relaxed and more attentive to their surroundings, making it easier for advertising information to be noticed and remembered, thereby enhancing brand communication effectiveness.
The lightboxes are set in groups before and after security, allowing for repeated reinforcement and immersive brand presence, deepening memory points and enhancing communication depth. Leveraging Zhuhai’s geographical advantage near Macau, the advertisements not only reach local passengers but also influence travelers from Macau and surrounding areas, achieving cross-regional brand communication and expanding market coverage.
With its prime location, 100% passenger coverage, undisturbed exposure, and oversized visual impact, it has become a golden spot for high-end brand promotion in the Greater Bay Area. Annual coverage of over 13.25 million high-value passengers allows advertising information to directly reach the core consumer audience.
Lightbox packages are high-quality advertising media that combine prime locations, extra-large sizes, interference-free exposure, and coverage of high-net-worth audiences. They provide advertisers with a golden opportunity to promote their brand in the high-end market of the Greater Bay Area. They are especially suitable for advertisers aiming to enhance brand image and precisely reach high-value customer groups. Travelers may pass through these areas multiple times while waiting for their flights, creating repeated exposure that reinforces brand recall and improves conversion efficiency.
As an important window for the city’s external display, high-end lightbox advertisements can effectively elevate a brand’s premium and international image. They are particularly suitable for brands in the tourism, finance, automotive, and luxury goods sectors, increasing brand value by 30%. Their investment value lies not only in short-term brand exposure and conversion but also in long-term brand asset appreciation and cross-regional market expansion. This makes them a strategic investment choice for high-end brand promotion in the Greater Bay Area.
Travelers spend an average of 5-15 minutes in security areas. The proportion of the audience exposed to the advertisement three or more times reaches 26.5%, with high memory retention. Media reach exceeds 88.3%, far surpassing ordinary outdoor advertising, ensuring effective communication of advertising messages. By encountering the advertisement before and after security checks, travelers reinforce memory, enhancing brand awareness and favorability.
Lightbox packages lock in 100% high-net-worth traffic through prime locations. Using a combination of giant lightboxes and column displays, they achieve low-interference, wide-reaching, and strong memory effects. This makes them an ideal placement choice for high-end brands to elevate their image and drive conversions.
