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| Area：Guangzhou | Type：airport | Frequency：180 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：15s |
| Location：T2 International Security Check Area | Min Qty：2 | |
| Size：7.92×3.99 | Min Period：week |
A high-end digital advertising media located in the international departure security check area of Terminal 2, precisely covering all international departing passengers in both waiting and transit scenarios. It serves as a crucial brand touchpoint before passengers depart the country. Positioned in the core area of international departure security, where all international travelers must pass, it ensures comprehensive mandatory exposure. Passengers’ average dwell time is 10-15 minutes, far exceeding ordinary ad exposure duration, allowing for deep penetration of brand messages.
This area is a one-way closed passage with no diversions or alternative routes. LEDs are installed above the security checkpoint entrance and along the queuing channels, ensuring that every departing passenger inevitably sees the ads during waiting and passage, achieving true full-area mandatory exposure. Screens are mostly horizontally long or matrix-style, suspended above the security lanes, at moderate height and unobstructed, forming a natural visual focus in the relatively confined queue environment.
The LED setups use small-pitch high-definition modules, supporting 4K playback, high refresh rates, and wide color gamut display. The visuals are sharp, clear, and colorful, maintaining excellent visibility even in the bright terminal environment, allowing content to be fully viewed and significantly enhancing brand recall and emotional resonance.
Passengers are in a state of departure preparation, focused, with no work distractions, increasing ad receptiveness by 60%. LED screens are installed in key positions parallel to passengers’ line of sight. Daily reach exceeds 20,000 international departing passengers, with annual reach over 7 million, covering major global source markets. With 360° unobstructed visibility, clear viewing is ensured. Media resources in the security area are scarce, reducing interference from similar ads and enhancing brand recall.
With four core advantages—100% international passenger coverage, long dwell time, precise reach of high-net-worth audiences, and endorsement by high-end scenarios—it has become the golden advertising entry point for brands looking to expand into international markets and enhance their high-end image. It is especially suitable for clients in luxury goods, high-end travel, financial services, and international brands, effectively enhancing brand premium capability and helping brands gain an advantageous position in the global market.
With a unique combination of forced exposure, extended dwell time, high-net-worth audiences, and high-end scenarios, it has become the benchmark media for international high-end communication in South China. Thanks to its prime location, high-value audience, and efficient communication characteristics, it serves as an important brand showcase window connecting South China to the world, providing brands with a high-quality channel to accurately reach high-end outbound customer groups.
The uniqueness of the security check scenario increases ad recall by 50% compared to ordinary outdoor media. Travelers, in a relaxed waiting state, are more receptive to high-quality advertising content, allowing brand messages to be deeply embedded in their minds. It provides brands with an integrated communication solution featuring high reach, high recall, and high conversion rates, making it one of the preferred media for high-end brands in South China to enter international markets and enhance brand image.
The LED screen is positioned in the visual focus of travelers, effectively eliminating interference from other media. It is adjacent to the international check-in area and duty-free shops, covering the entire consumer decision chain from check-in → security → duty-free shopping. Its advertising conversion efficiency is significantly higher than that of ordinary media locations.
