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| Area：Guangzhou | Type：airport | Frequency：320 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：10s |
| Location：T2 Domestic Baggage Claim | Min Qty：11 | |
| Size：2.21×1.24×2面 | Min Period：week |
Located on the first floor of Terminal 2's domestic arrivals baggage claim area, it serves as a necessary visual focal point for passengers picking up checked luggage, with 100% coverage of domestic arrivals traffic. It is the core medium for the airport's prime 20-second stopping scene. With four major advantages—standardized deployment, high-density coverage, potential for intelligent linkage, and authoritative commercial endorsement—it has become the most efficient and versatile media asset in arrival areas among airports nationwide.
As a core area that domestic flight passengers must pass through and where the average dwell time is 10–20 minutes, the baggage carousel area naturally offers the advantage of mandatory viewing, low interference, and high attention for communication. The LED setup, through high-frequency loops and multi-point coordinated display, effectively extends brand exposure time and strengthens memory retention. Thanks to its irreplaceable scenario, highly precise audience, and efficient media reach, it has become a highly valuable offline digital advertising resource in South China.
The baggage claim area’s core electronic advertising media consists of 11 double-sided LED screens, precisely covering the domestic baggage carousel area. It serves as a mandatory visual contact point for passengers waiting for their luggage, with core advantages including long dwell time, high attention, and precise reach. As the only passage and necessary node for domestic arriving passengers to retrieve luggage, the advertising effectively reaches over 90% of passengers on domestic flights.
Leveraging its unique advantages of mandatory exposure, full-area coverage, high-frequency repetition, and precise audience targeting, the LED setup has become the preferred choice for brands advertising in airports in South China, helping brands achieve efficient exposure and deep communication, and enhancing brand influence and market competitiveness.
With its unique advantages of mandatory reach, long-duration engagement, precise coverage, and high-frequency exposure, it has become a strategic media choice for brands to achieve efficient communication, enhance brand influence, and improve market competitiveness through South China aviation portals. Its investment value lies not only in advertising exposure but also in creating a full-chain closed loop from luggage arrival → service reach → consumption conversion, making it a rare resource for brands to achieve precise 'last-mile' engagement.
Passengers in the baggage claim area are in a relaxed state of mind with focused attention and no work interruptions, making brand information easier to perceive and remember deeply. The double-sided display design ensures clear visibility from different angles and distances, effectively increasing the reception of advertising messages. It supports various creative display formats such as dynamic images, videos, and scrolling information, enabling storytelling for brands and high-definition presentation of product details. This is adaptable to the needs of brands in different industries, capable of showcasing high-end product images as well as conveying promotional information.
With advantages such as 100% passenger coverage, long-duration stay, high memorability, and strong scene relevance, it becomes a prime advertising entry point for brands entering the Guangzhou and South China markets. It is especially suitable for high-end brand image display, new product launches, and regional market penetration marketing goals, effectively enhancing brand awareness and reputation, and helping brands gain a competitive edge in a fiercely competitive market.
