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- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：Next to the escalator in the luggage hall on the first floor of T2 | Min Qty：2 | |
| Size：2.35m×4.52m×4 sides | Min Period：year |
The lightbox is located at the main passage of T2's domestic arrivals level, right at the intersection of the luggage carousel exit and the escalator leading to ground transportation. It is a key point that all arriving passengers must pass after collecting their luggage. Regardless of their destination, passengers will briefly stop or pass through this area, achieving high-density exposure across the entire audience without detours.
The column lightbox is a high-attention static advertising resource situated on the essential path for arriving passengers. This lightbox is located in the core area of the domestic arrivals level, along the natural route passengers take from baggage claim to the exit. Even in the spacious and bright luggage hall, it maintains strong visual appeal. Its location is adjacent to the luggage carousel, information desk, and transportation signage, providing an authoritative and stable information environment, which helps enhance the credibility and attention to the advertising content.
This premium advertising media is situated in the core area of the domestic arrivals baggage hall on the first floor of Terminal 2, right next to the escalator that passengers must take from the arrivals hall to the luggage carousel. With features such as a 100% reach rate, 360° unobstructed display, and long dwell times, it has become an important marketing touchpoint for brands to reach Hainan's tourism and business travelers.
Relying on a four-sided pillar design, the lightbox offers an unobstructed display. Whether passengers approach from the luggage carousel, information desk, or escalator, they can clearly receive brand information. After waiting or collecting their luggage, passengers usually organize their belongings, confirm transfer methods, or contact pick-up personnel in this area, with an average dwell time of 3-8 minutes. During this period, their eyes frequently scan the surrounding environment, making them highly sensitive to information, thus providing a quiet yet focused prime window for advertising content.
Passengers in this area stay an average of 5-8 minutes waiting to collect their luggage. Through the escalator, this far exceeds the contact time of ordinary advertising spaces, giving ample time for brand information to be conveyed and deeply remembered. It covers high-net-worth business travelers, vacation tourists, duty-free shoppers, and more. The lightbox serves as the core visual focus, capturing passengers' attention with high concentration. Without competitive interference, the acceptance of advertising information is high, increasing brand recall by 60%.
Terminal 2 is designed with Hainan cultural elements such as arcade buildings, Li brocade, and stilted houses. The baggage hall area adopts a bright and open modern design style, complementing the high-end texture of the column-wrapped lightbox, enhancing both brand image and recognition of Hainan's regional culture. This area is also an important meeting point for passengers and people picking them up, allowing the advertising to reach both groups and expand brand exposure.
This column-wrapped lightbox is a strategic-level advertising resource for brands entering the Hainan market and tapping into the Free Trade Port advantages. It is especially suitable for companies looking to increase brand awareness, develop high-end customer groups, and drive sales conversion. It is a rare premium marketing touchpoint within Hainan’s aviation hub, helping brands quickly enhance their market influence in the Hainan Free Trade Port by precisely reaching high-value travelers.
The column-wrapped lightbox is a scarce, prime media asset in the core hubs of the Free Trade Port. Its investment value lies not only in short-term brand exposure and sales conversion but also in long-term benefits from policy advantages, media asset appreciation, and building a brand moat.
