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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：Level 3 of T2 leading to the Northwest Concourse | Min Qty：2 | Operating Time：0-24o'clock |
| Size：1.85m×5.93m×4 sides | Min Period：year |
On the third floor of Terminal 2's domestic departure area, within the quarantine zone, the core passage connecting the central hall and the northwest concourse is the main route for passengers heading to the boarding gates in the northwest concourse, primarily serving the remote stand area at Haikou Meilan Airport. This area is located in the third-floor departure hall of Terminal 2, adjacent to the intersection of the commercial area and the waiting area, offering an open and unobstructed view.
Situated on the main passage of the third-floor domestic departure hall that extends toward the northwest concourse, this key route is close to the post-security flow diversion point. Passengers naturally pass through this area when heading to gates 30–40. Here, pedestrian traffic is concentrated, the view is wide, and, being close to the boarding waiting area, passengers slow their pace, allowing for greater attention.
As the sole passage to the northwest concourse, all passengers heading to the gates in this area, including domestic departures and some international transfer passengers, will pass through here, with an average dwell time of 3–5 minutes. Media exposure frequency is high. The pillar light boxes integrate perfectly with the surrounding environment, highlighting the brand image while enhancing the passenger waiting experience, creating a unique advertising scenario.
The pillar light boxes feature 360-degree surrounding displays, breaking the limitations of traditional flat advertisements. Regardless of the direction in which passengers walk, they are drawn to the advertisement content. The height of the light boxes aligns with eye level, with no obstructions or distractions, making it the visual focal point of the waiting area. It covers the high-net-worth passenger group at Meilan Airport, with an annual passenger flow of approximately 30 million and a daily average of about 82,000 people, including business travelers, holiday tourists, and high-end leisure travelers
Relying on a pillar structure, the lightbox achieves a four-sided surround display, allowing travelers to clearly receive brand information from any direction. Combined with the open and transparent spatial design of Terminal 2, it effectively avoids visual obstruction, ensuring that advertising content maintains high recognition and memorability even while people are walking. With its precise coverage of high-net-worth passengers leaving the island, efficient transmission of brand positioning, and facilitation of conversion at the moment of decision, it has become an important media carrier for brands to deeply tap into the flow of the Free Trade Port entrance.
Thanks to its irreplaceable value in passenger flow, all-angle display capability, and high-quality audience base, it has become a key media resource for efficiently reaching and deeply engaging the end-of-traffic travelers in the Free Trade Port. The audience is mainly outbound tourists, including families, couples on vacation, and business travelers, who generally have high income, high education levels, and strong purchasing intent. Coupled with their imminent departure schedules, they are highly receptive to advertisements for souvenirs and local specialty products, with significant conversion potential.
As a rare high-quality advertising resource within Terminal 2, it is particularly suitable for enterprises seeking to enhance brand awareness, expand high-end customer groups, and align with development opportunities in the Hainan Free Trade Port for strategic investment. It serves as an important marketing touchpoint for brand deployment in the Hainan market.
With four core advantages—compulsory exposure in main passageways, precise reach to high-net-worth passengers, policy support from the Hainan Free Trade Port, and the attributes of a scarce media resource—it has become a high-value investment target in the airport advertising sector. Lightbox advertisements may also be shared on social platforms, generating secondary exposure, expanding brand influence, and further enhancing investment value.
