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- Media Map
| Area：Taiyuan | Type：Outdoors | Frequency：36 |
| Address：No. 6, Changfeng West Street, Wanbailin District | Format：light show | Duration：15s |
| Location：International Coal Trading Center Building | Min Qty：1 | Operating Time：0-24o'clock |
| Size：39*100*4面 | Min Period：4weeks |
Located at the throat of Changfeng Cultural Business District, No. 6 Changfeng West Street, it is the main axis and landscape avenue of Taiyuan's east-west city, with an average daily traffic flow of more than one million at the intersection of three vertical and two horizontal transportation networks, Changfeng West Street is the main axis of the city, Binhe West Road, South Inner Ring West Street intersects, with dense traffic flow and people, and surrounding high-end office buildings, hotels, and cultural venues, covering business white-collar workers, exhibition crowds, citizens and tourists triple high-value audiences
The ultra-large area of 360° wide viewing angle far exceeds 6 times that of the traditional outdoor traditional large screen, and the coast of the Fen River, Changfeng Bridge, and the surrounding main roads can be clearly viewed, forming the city's night visual focus, and at night along the Fen River and Changfeng Bridge, it can be clearly viewed to form the focus of the city, with an average daily traffic flow of millions of vehicles The instantaneous passenger flow during the peak season of the exhibition can achieve 15 seconds of high-frequency circulation in the whole city and strengthen brand memory
The surrounding area brings together five-star office buildings such as Lihua Building and China Resources Building, high-end communities such as Lihua Garden, and high-end hotels such as Taiyuan Lihua Hotel, covering core consumer groups such as corporate executives and high-income residents, with strong consumption power and high brand awareness, which is the core target audience of high-end brands, which can achieve accurate penetration and transformation of brand information, with an average daily passenger flow of 300,000, forming a "three vertical and two horizontal" convenient transportation network. Increase brand exposure
The core media value of a light show lies in the deep integration of four major advantages: backing by city landmarks, precise audience coverage, immersive communication experience, and multi-scenario adaptability. Unlike ordinary outdoor lighting media, it is both scarce for high-end communication and widely accessible to the public, making it an ideal carrier for government and corporate branding, cultural and tourism promotion, and city image dissemination.
A light show is a high-quality outdoor media investment target that combines landmark scarcity, coverage of high-net-worth audiences, immersive communication, cultural IP empowerment, and long-term stable operation. By linking surrounding commercial and cultural tourism resources, it forms a nighttime tourism economic circle. Its advertising value continues to increase with the upgrading of urban nighttime consumption. It naturally generates social buzz and topics, reducing brand promotion costs while enhancing brand awareness and reputation in Shanxi and the North China market.
The core media value lies in the authoritative endorsement of a national-level energy landmark, the high-end business flow brought by the convention and exhibition economy, and the geographical advantage of the Changfeng Business District. It is not just an advertising space, but also a barometer of the energy industry and a showcase of Taiyuan's urban transformation.
With its enormous traffic attraction, it provides a high-quality platform for brand communication. Each light show performance draws numerous citizens and tourists to stop and watch, with online and offline interaction heat continuously rising, achieving a win-win for commercial promotion and cultural communication. This unique experience makes brand information more easily accepted and remembered, effectively improving communication conversion rates.
