How to check the advertising placement price at Capital Airport? From T2 to T3, understand all costs in one article

As the "first gateway of China", Beijing Capital International Airport is not only one of the busiest aviation hubs in the world, but also a strategic highland for brands to reach high net worth individuals. By 2025, the passenger throughput of the Capital International Airport will reach 70.76 million, mainly consisting of business people, high-end tourists, and corporate executives, possessing the core characteristics of high consumption and decision-making power.

For enterprises that hope to establish a high-end brand image and engage with elite circles, a question arises: What is the advertising price for Capital Airport? What are the locations in T2 and T3 terminals? What can be invested in with a budget of millions?

This article will provide you with a systematic breakdown of the pricing system for advertising at Capital International Airport, from core pricing to actual transaction cases, and offer an actionable budget guide.

1、 The core value of advertising at Capital Airport
Before discussing the price, it is necessary to understand why advertising at Capital Airport is worth investing in.

Firstly, the quality of the crowd is unparalleled. Capital Airport passengers are mainly engaged in business trips and leisure tourism, and generally have the "three highs" characteristics of high income, high consumption ability, and high decision-making power. They are the ideal target customers for financial, automotive, luxury goods, high-end tourism and other categories.

Secondly, deep communication in enclosed spaces. Passengers have a significant amount of time spent in check-in, waiting, baggage claim and other processes, and are in a "window period" for information reception. They have a low aversion to high-quality advertising, and the efficiency of brand information transmission far exceeds that of fragmented online environments.

Thirdly, brand endorsement in high-end scenarios. Appearing at the "First National Gate" is itself a symbol of brand strength and reputation. The authoritative endorsement brought by this scenario can greatly enhance the brand's trust and reputation in the minds of consumers.

2、 Core advertising locations and 2026 publication prices at Capital Airport
The Capital International Airport currently operates two terminals, T2 and T3, with diverse forms of advertising resources. The following are the latest published prices for 2026.

（1） Core location of T3 terminal building
Location Name Position/Form Specification Publication Example Price Remarks
T3C third floor domestic departure security check before LED screen security check/LED screen 3.52 × 4.8 × 2 sides 2.67 million yuan/month/15 seconds/block. The only media in the security check area covers 100% of domestic departing passengers
T3C third floor domestic departure/LED screen departure hall/LED screen 106 inch 2.2 million yuan/4 weeks, a total of 69 units, covering domestic departing passengers in T3C and D buildings
T3 domestic departure waiting area corridor lightbox waiting area/lightbox 6.82 × 2.74m/7.12 × 2.74m 2.98 million yuan/set/2 pieces/month, production cost of about 12500 yuan/set/time
T3 domestic departure rolling landing light box waiting area/rolling light box 1.2 × 2.1m/block 1.26 million yuan/month/set, 6 pieces per set, 10 seconds/738 times/block/day
T3 domestic baggage claim hall LED screen baggage claim hall/LED screen 4 × 1.8m 894000 yuan/week/set/15 second set A/B, a total of 9 pieces, covering 100% of domestic arriving passengers
T3 International Luggage Claim Hall LED Screen Luggage Claim Hall/LED Screen 6.4 × 1.8m 414000 yuan/week/set/15 second set A/B, a total of 6 pieces, covering 100% of international arriving passengers
T3C, D, T2 electronic screen flashing departure areas/65 inch screen flashing for 1.5 million yuan/4 weeks, a total of 141 units, covering all domestic departing passengers
（2） Core location of T2 terminal building
Location Name Position/Form Specification Publication Example Price Remarks
T2 Front Desk and Domestic Ticketing Hall LED Departure Front Desk+Ticketing Hall/LED 37.1 ㎡+15 ㎡+40 ㎡ x 23.33 million yuan/year 2026 latest adjustment price, including 4 LED large screens
T2, the first floor arrives at the outer row lane with column light boxes. The arrival lane/column light box multi specification combination is 3.51 million yuan/year. The latest adjustment price in 2026 is for a total of 13 column light boxes
T2 domestic and international arrival at the top of the export LED arrival/LED screen -752000 yuan/4 weeks coverage of 100% international and domestic arrival passengers
T2 domestic baggage claim hall LED screen baggage claim hall/LED screen 2.4 × 1.35m 528000 yuan/week/set/15 seconds, a total of 14 pieces, covering domestic arriving passengers
Advertising in the departure hall/LED screen 1 × 0.8m/unit above the international departure corridor walkway, priced at 800000 yuan/4 weeks, totaling 36 units, covering T3 international departing passengers
T2 and T3 TV advertisements in various areas/LED screens with a 50 inch screen cost 230000 yuan per week, totaling 335 units, covering domestic and international departures
Important note:

The above prices are listed prices, and the actual execution price may have corresponding discounts based on the advertising volume, cycle, and season

Long term (quarterly/semi annual/annual) can result in better unit prices

The production and installation costs need to be calculated separately, such as the lightbox production cost of about 12000 to 15000 yuan/set/time

3、 Real transaction case reference: Government procurement and large enterprise investment
Case 1: Annual Framework of China Construction Bank (2026)
China Construction Bank will purchase advertising resources for the Capital Airport from 2026 to 2027 using a single source approach. The selected supplier is Beijing Zhongxiang Borun International Media Advertising Co., Ltd. The purchase price is 52.38 million yuan, and the contract is valid until December 31, 2027.

This case demonstrates that:

Large financial institutions continue to heavily advertise at Capital Airport, proving its dissemination value

Annual framework procurement can gain scale advantages, with an average annual investment of about 26 million yuan per year

The single source approach indicates that airport advertising resources are exclusive and require cooperation through core channels

Case 2: Reference for the placement of LED screens in international departure corridors
A certain brand has placed 36 LED screens above the T3 international departure corridor walkway, with a published price of 800000 yuan per 4 weeks. This media covers 100% of international departing passengers and has a high frequency of repeated videos, making it suitable for building international brand image.

Case Three: LED Set Placement in Domestic Luggage Claim Halls
A certain car brand has launched a T3 domestic luggage claim hall LED set (9 screens) with a published price of 894000 yuan per week. Passengers spend an average of 10-20 minutes in the luggage waiting area, which is a golden point for deep communication.

4、 Five core factors affecting advertising prices at Capital Airport
1. Terminal and Regional Value
T3 terminal, as the main terminal, has a concentration of international routes and overall prices are higher than T2. Within the same terminal, prices decrease in order from departure hall>waiting area>arrival hall>aisle. The security check area is the only media with exclusive premium.

2. Media format and specifications
LED large screen: dynamic display, strong visual impact, highest price (such as T3C security check LED 2.67 million/month)

Lightbox advertising: Static and stable, suitable for deep communication, second in price (such as 2.98 million yuan/set/month for lightboxes in the waiting area corridor)

Screen cleaning machine/TV network: multi-point combination, wide coverage, relatively controllable unit price (such as electronic screen cleaning of 1.5 million/4 weeks)

3. Audience value
International departure regions have higher prices than domestic ones because high-end business and leisure tourism account for a higher proportion of international travelers. The arrival hall advertisement has high conversion value and firm prices due to the fact that passengers are in the "window period" of information reception.

4. Placement cycle
Short term advertising (weekly) has the highest price, while medium to long term advertising (monthly/quarterly/annual) can receive significant discounts. For example, T3C's domestic departure LED screen is priced at 2.2 million yuan per month, and long-term cooperation can be negotiated.

5. Scarcity of resources
The core points such as the T3C security check front LED screen and the T2 front hall LED large screen are exclusive resources, and the supply and demand relationship determines the high price. In 2026, the LED in the T2 lobby and ticketing hall will be adjusted to 23.33 million yuan per year, reflecting the scarcity premium of core resources.

5、 Practical deployment: How to scientifically plan the budget?
Step 1: Clarify marketing objectives
Brand image construction: Priority should be given to high-end locations such as departure hall LED and security check area LED

New Product Release: Select deep communication points such as baggage claim hall LED and rolling light boxes in the waiting area

Offline drainage: reach the channel lightbox and package column advertising for the best effect

International brand promotion: International departure/arrival area LED is a must compete place

Step 2: Determine the budget scope
The budget size can consider the suggestion of the placement cycle for specific locations
500000 to 1 million yuan TV network, screen refresh machine combination for 4-8 weeks
1-3 million yuan luggage claim hall LED, waiting area light box monthly/quarterly
3-5 million yuan departure hall LED, security check area LED seasonal/semi annual
Core LED set worth over 5 million yuan, annual framework for six months/year
Step 3: Calculate the actual total cost
Total cost=media publishing fee+production and installation fee+taxes and fees

The production cost needs to be budgeted separately:

LED video production: 30000 to 100000 yuan/piece (depending on complexity)

Lightbox image production: 12000 to 15000 yuan/set/time

Step 4: Choose the timing for advertising placement
Peak season (holidays, summer): Prices remain firm and reservations must be made 2-3 months in advance

Off season (before and after Spring Festival, winter): Large discount space, suitable for brands with limited budgets

Step 5: Utilize professional platforms
Tianci Media is a professional airport advertising platform that has been deeply involved in the media of the capital airport for many years, with rich resource accumulation and advertising experience. From demand analysis, location evaluation, price negotiation to creative production, publication execution, and effect tracking, we provide one-stop full process services to help brands achieve their communication goals at a better cost.

6、 Common Misconceptions and Avoiding Pits Guide
Misconception 1: Only asking "how much is it", not asking "what is included"
The published price usually does not include production and installation costs. Before signing the contract, it is necessary to confirm the cost details to avoid additional budget in the future.

Misconception 2: Pursuing the lowest price and ignoring the value of location
The core of airport advertising is location. A "low-priced" spot in a remote corner, no matter how cheap it is, is a waste. Priority must be given to crowd coverage and visual visibility.

Misconception 3: Creative "small screen" translation
Placing TV commercials or phone detail pages directly on airport screens is a fatal mistake. Airport advertising is a "long-distance, short-term" outdoor media, and creativity must follow the "3-second principle" - a large brand logo, short core information, and strong visual impact.

Misconception 4: Underestimating the approval cycle
The content review of airport advertisements is strict, involving compliance with advertising laws, airport image review, etc., requiring at least 2-4 weeks of approval and production time to be reserved.

Misconception 5: Collaborating with unqualified intermediaries
It is necessary to verify the qualifications of the agent to ensure that they have direct and legal resource management rights. Referring to government procurement cases, the core resource providers are all authorized companies of the airport group.

VII. Conclusion
The advertising pricing system at Capital International Airport is complex, ranging from 2.67 million yuan/month for T3C pre security LED, 3.51 million yuan/year for T2 column lightboxes, and 230000 yuan/week for television networks. Different budgets have corresponding choices.

The key lies in scientific planning: clear goals, selected locations, reasonable budget, creative adaptation, and professional execution. For beginners, it is recommended to start with small-scale testing, select 1-2 core points, and place them for 1-3 months to verify the effectiveness before gradually scaling up.

Tianci Media is a professional airport advertising platform that has been deeply involved in core hub media such as the Capital Airport for many years. From demand analysis and location evaluation to creative execution and effect tracking, we provide you with professional one-stop services, allowing your brand to accurately meet global elites in the "China's first gateway"