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| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：718 Changbang Road, Gongshu District | Format：led | Duration：15s |
| Location：New World | Min Qty：1 | |
| Size：11m*6.5m=71.5㎡ | Min Period：week |
Located at No. 718 Changbin Road, Gongshu District, close to Exit A of Xintiandi Street Station of Metro Line 3/4, seamlessly connecting Qiushi and Desheng Expressway, radiating the passenger flow of the whole area of Hangzhou and the whole city, it is the core visual node of Wulin New Town CBD, with an average daily passenger flow of 100,000, young white-collar workers, family customers, and tourists with a high proportion of e-sports centers and Cirque du Soleil
The surrounding Cirque du Soleil Asia's only resident show, e-sports center, and industrial-style cultural tourism block have brought a stable high concentration of young white-collar workers, family customers, and cultural tourists to the LED large screen, so that advertising reach is no longer a wide net, but accurately reach the target group with consumption potential, greatly improve the efficiency of advertising conversion, and make every exposure more memorable
Whether it is citizens walking through the square or driving through the surrounding roads, it cannot ignore its strong visual impact, mandatory visual reach, ensuring the efficient exposure of brand information, which can be used to cooperate with shopping mall theme curation, brand flash mobs, and the integration of advertising communication and scene experience to improve the advertising effect
LED large screens cover hundreds of thousands of potential consumers every day, and can achieve natural high-frequency exposure without additional traffic costs, so that every exposure of large-screen advertisements can accurately reach potential customers with consumer needs and achieve the marketing effect of exposure and conversion
As a benchmark for the digital upgrading of Wulin New Town, its brand endorsement effect, urban influence, and long-term monetization ability will continue to improve, and it is a high-quality investment choice with both short-term cash flow and long-term value-added
The large screen adopts a high-definition high-brightness display panel, which can present delicate and full picture quality even in the strong light of Hangzhou in midsummer, which can meet the diverse needs of brand image display, new product release, live broadcast of events, fan support, etc., forming an explosive dual traffic advantage of daily high-viscosity nodes, and the three-dimensional transportation network makes the radiation range of the large screen far exceed the business district itself
With the multiple core advantages of location, audience, technology, scene and cost performance, the communication advantages of the media and the consumption scene of the shopping mall are deeply integrated, which not only becomes a digital visual landmark of the urban business district, but also becomes the core media choice for brands to deeply cultivate the Hangzhou consumer market and achieve the integration of product and effect, and perfectly adapts to the diversified marketing needs of various brands
Relying on the stable passenger flow of 43 million people per year in shopping malls to achieve natural high-frequency exposure, ensure the stability of investment flow, as the three-dimensional transportation network of subway lines 3 and 4, Xintiandi Station, subway commercial bodies, Desheng Expressway and other urban trunk roads, form a global traffic coverage exposure on the subway ground, which is the return on investment
