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- Media Map
| Area：Taiyuan | Type：Outdoors | Frequency：120 |
| Address：No. 109, Fuxi Street, Xinghualing District | Format：led | Duration：15s |
| Location：Youth Palace Performing Arts Center | Min Qty：1 | |
| Size：1632*320 | Min Period：4weeks |
The large screen is located above the main entrance of the south-facing building of the Performing Arts Center, perpendicular to the audience's line of sight, with no building obstruction and no tree interference. Within a visible distance of 100 meters, the screen is clearly visible. It serves as a visual focal point along the Fuxi Street and Binhe East Road corridor, with a weekly average traffic of 2.45 million people and vehicles, and a daily average of over 350,000, covering both peak commuting hours and nighttime leisure periods, resulting in high exposure frequency.
Situated at the intersection of Taiyuan's old city core shopping district and the Binhe transportation corridor, adjacent to Yifen Bridge, it directly faces the vehicle and pedestrian traffic on the main road of Fuxi Street. The surrounding area gathers government agencies, financial office buildings, mature communities, and dining clusters, while also leveraging the cultural audience flow of the Youth Palace Performing Arts Center, forming triple audience coverage of business, residential, and cultural groups. It is close to the Fuxi Street financial zone, the Yifen Bridge commuting zone, and the Fenhe Park leisure zone. Within a 3-kilometer radius, the area gathers government institutions, financial office buildings, high-end mature communities, dining clusters, and cultural venues, achieving comprehensive coverage of business offices, residential life, and cultural leisure. Relying on the provincial-level cultural landmark status of the Youth Palace Performing Arts Center, it attracts audiences of high-end events such as performances, conferences, and recordings, forming a superimposed effect of advertisement exposure and cultural scene, enhancing high-end brand image association.
The outdoor large screen drives traffic, which is converted inside the Performing Arts Center, forming a complete chain from outdoor exposure to interest to on-site consumption. It radiates to the core urban areas of Xinghualing and Yingze districts in Taiyuan, making it the prime location for full-city brand coverage and enhancing urban influence.
The core audience mainly consists of urban pillars aged 25–55, including finance professionals and cultural consumers, characterized by high education, high income, and high consumption—the 'three highs.' This matches the core target customers of mid-to-high-end brands. The LED screen supports various advertising formats such as video, static images, and scrolling text, allowing precise time-slot delivery, balancing brand image display with promotional information release, and often linking with performances at the performing arts center to achieve a superimposed effect of ‘advertising and cultural scene.’
With an irreplaceable prime location, massive high-net-worth traffic, high-definition disturbance-free transmission, and flexible cost-effective placement, it is the first choice for mid-to-high-end brands in the core urban area of Taiyuan to achieve city-wide coverage, precise reach, and efficient conversion. It strengthens brand exposure memory at the city level and becomes a high-quality investment target for efficient conversion.
Relying on the unique cultural positioning and prime location of the venue, combined with high-definition display technology and multi-scenario adaptability, it forms an exclusive media value different from other outdoor LEDs in Taiyuan. It ensures both the breadth of brand exposure and the depth of communication effects, becoming a premium media carrier deeply rooted in the Taiyuan market, linking culture with commerce, while also radiating nearby government agencies, high-end communities, and commercial clusters, achieving wide and precise audience coverage.
The LED screen at Taiyuan Fuxi Street Youth Palace, a prime advertising location east of Yifen Bridge, is a high-definition full-color display with super-long brightness, covering an average weekly traffic of 2.45 million vehicles and pedestrians. Located in the heart of Taiyuan's old city, at the intersection of Binhe East Road and Fuxi Street, and enhanced by the landmark performing arts center, it achieves brand exposure, event traffic attraction, and image building in one step.
