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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 First Floor Arrival Hall to Arrival Concourse | Min Qty：16 | |
| Size：1.02m×2.04m×2 sides | Min Period：year |
The light box is arranged on the first floor of T1, and the walls on both sides of the corridor have uniform brightness, high color reproduction, and still have excellent visibility in a bright and transparent arrival environment. The average passage time of passengers in this area is about 3-5 minutes, forming a natural and interference-free advertising reception scene, relying on the strong foundation of Meilan Airport's passenger throughput exceeding 20 million, of which domestic arrival passenger flow accounts for more than 75%, the light box on the first floor of T1 has become the first sight of the brand entering the island. Realize an efficient communication carrier that seamlessly connects from arrival to consumption
The arrival hall on the first floor of T1 arrives at the corridor light box, which is accurately embedded in the core flow of passengers to the GTC comprehensive transportation hub after picking up their luggage, and is a key visual media carrier that connects the whole process of "baggage claim-transportation transfer", providing the brand with high-quality communication solutions with both exposure quality and conversion efficiency
Relying on the policy dividends of Hainan Free Trade Port and the transportation advantages of Meilan Airport Air and High-speed Rail, the light box not only covers the mainstream domestic customer group, but also reaches international customer sources such as Southeast Asia, becoming a scarce media resource for brands to seize the high-end tourism consumer market in Hainan, taking into account domestic penetration and international communication, and helping the brand achieve the dual improvement of exposure value and commercial conversion in an all-round way
There are no commercial stores in the channel that interfere with the high concentration of passengers, with an average stay time of 5-10 minutes, forming a natural compulsory viewing scene, greatly improving the efficiency of receiving advertising information and the depth of memory, and reaching a large number of high-value customers every day
Relying on Meilan Airport as the aviation gateway hub of the Hainan Free Trade Port, billboards in this area not only enjoy a stable and large passenger flow base, but also precisely match the attributes of high-spending potential and strong decision-making willingness among passengers, making them a high-quality medium for brands to connect with the high-end market. The arrival corridor is the only passage for passengers to reach the GTC Comprehensive Transportation Hub after retrieving their luggage, naturally creating a strong exposure scenario and achieving full coverage of all arriving passengers at Terminal 1.
The arrival corridor billboards are based on a massive daily passenger flow of 80,000, centered on high-value customers with premium attributes, and ensure a distraction-free, efficient exposure scenario. This builds advantages in reaching audiences at scale, with precise targeting and high conversion efficiency. In the context of the Hainan Free Trade Port's closed-loop opportunities, as international passenger flows continue to grow and consumption demands upgrade, the audience value of billboards in this area will further increase, becoming a core media platform for brands to capture the high-end market in Hainan.
The walls of the domestic arrivals corridor on the first floor of Terminal 1 are the key route that passengers must take after collecting their luggage to reach the GTC Comprehensive Transportation Hub. Connecting the luggage collection and transportation transfer points, it forms a mandatory exposure channel for advertising information. Passengers who see ads in the arrival corridor are likely to share them on social media, creating a secondary dissemination effect.
With a combination of mandatory exposure, high net-worth passenger flow, distraction-free environment, and efficient conversion, these billboards have become the preferred media for brands entering the Hainan market and seizing Free Trade Port opportunities. This medium can provide precise, efficient, and high-return communication outcomes.
