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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 Level 2 Departure Hall | Min Qty：1 | |
| Size：2.48m×2.72m×2sides | Min Period：year |
The T1 Concourse Second Floor Departure Hall Pillar-Wrapping Lightboxes are one of the core advertising media within the terminal. They are distributed around the check-in islands, the central corridor of the departure hall, and the load-bearing columns near the security checkpoint, located in the prime visual area of the passenger departure process. They provide 100% coverage of domestic departing passengers and serve as high-quality carriers for brand display and information dissemination.
These lightboxes are highly valuable visual media resources along the core passenger flow of the airport. The pillar-wrapping lightboxes feature a 360° fully-enclosed design, presented in high-definition prints or soft film lightboxes to ensure visibility from a distance and image quality up close. Since passengers typically stay in this area for 5–8 minutes, the advertising content receives thorough exposure and in-depth viewing opportunities.
The second-floor departure hall pillar-wrapping lightboxes have become a strategic window for brands to reach Hainan Free Trade Port and connect with high-spending individuals both on and off the island. Positioned along the essential routes for check-in, waiting, and security, these lightboxes benefit from long passenger dwell times, unobstructed sightlines, and strong visual impact, covering premium audiences such as business travelers and vacation tourists who have strong purchasing power, thus offering significant brand conversion value. The multi-sided lightbox design captures passengers' attention from all angles, increasing advertisement frequency and memorability.
Since their launch, this pillar-wrapping lightbox system has become an iconic media fixture in the duty-free area of Haikou Meilan Airport T1 Departure Hall, enhancing the visual appeal of the terminal while generating substantial commercial value for the airport. It achieves a seamless balance between passenger service and commercial operation, covering all airport operating hours, with an average daily reach of over 50,000 passengers, and peak holiday reach exceeding 80,000 passengers.
With three core advantages—prime golden location, 360° surrounding display, and precise access to high-end traffic—it has become an advertising medium of great commercial value in Hainan Free Trade Port’s aviation hub. It provides brands with an efficient platform for exposure and image enhancement, becoming the preferred aviation media for brands entering the Hainan Free Trade Port market. It is especially suitable for industries such as luxury goods, high-end automobiles, duty-free products, and tourism services that need to enhance brand image and conversion effectiveness, achieving both commercial value and brand influence enhancement.
As the aviation gateway of the Free Trade Port to the world, the T1 second-floor departure hall pillar-wrapped airport lightbox, with its unique location advantage, stable high-net-worth passenger base, and flexible commercial monetization capability, has formed a triple investment value loop of policy empowerment, traffic support, and technological upgrade. It has become a high-quality investment target combining scarcity and growth potential. The airport lightbox is not only a premium window for brand communication but also plays a key role in value transmission in the upgrade of the Free Trade Port’s commercial ecosystem.
By fully controlling the core traffic flow of aviation passengers, precisely matching high-net-worth customer groups, deeply leveraging intelligent technology, and capitalizing on the cumulative effect of Free Trade Port policy benefits, it builds a full-chain communication advantage from exposure to experience to conversion. It has become the core media position for brands to capture Hainan’s high-end market, providing a high-quality communication solution that combines both exposure quality and conversion efficiency.
