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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 Level 2 Departure Hall | Min Qty：2 | |
| Size：1.42m×2.88m×4 sides | Min Period：year |
The wrap-around column lightboxes are installed around the entire column, achieving visibility from all four sides and multi-directional reach. Whether travelers pass by the check-in counters, main corridors, or lounge areas, the brand visuals can be clearly seen. Compared with single-sided lightboxes, the information reception angle is wider, effectively increasing exposure frequency and memory retention. Their locations are near mainstream airline check-in counters and self-service devices, ensuring high-density exposure to mid-to-high-end business travelers, family tourists, and the main duty-free shopping audience.
As areas where travelers have longer dwell times, stable foot traffic, and moderate flow rates, departure hall column lightboxes have a natural advantage for immersive communication. Each column is usually fully dedicated to a single brand, forming its exclusive visual territory and avoiding attention dilution caused by mixed advertisements.
With their exclusive spatial presence, full-angle coverage, and integration with high-value scenarios, they have become a strategically significant premium media among airport static advertising resources. With six major advantages—full-angle coverage, mandatory exposure along travel routes, spatial exclusivity, high-net-worth audience, quality presentation, and creative extensions—they have become a strategic choice for brands to build highly recognizable, memorable
The column-style premium lightboxes, with 360° panoramic display, 100% reach of high-net-worth passengers, and strong association with duty-free scenarios, are the core advantage. They cover 13 million domestic departing travelers annually, suit high-end brand image presentation and duty-free product conversion needs, making them prime display positions at gateway airports in the Free Trade Port.
With its irreplaceable location, high-quality audience, powerful display effect, and high-conversion consumer scenarios, it has become the core media choice for brands entering the Hainan market, enhancing their high-end image, and promoting duty-free consumption under the construction of the Hainan Free Trade Port. It is especially suitable for high-end brands, tourism enterprises, and duty-free products, directly driving sales conversion while boosting brand awareness.
The column-wrapped lightbox, with its irreplaceable location, high-quality audience, powerful display effect, and high-conversion consumer scenarios, has become a core investment target under the Hainan Free Trade Port initiative. It is not only a premium advertising medium but also an offline media investment with high certainty, high return potential, and long-term strategic value.
Due to its mandatory exposure feature and precise audience reach, it consistently occupies a core position in high-end marketing. The column-wrapped lightbox in the Departure Hall of Terminal 1 at Haikou Meilan Airport, leveraging its unique location, quality audience base, and Free Trade Port policy benefits, creates a differentiated value compared to standard airport lightboxes, becoming an excellent medium for brands to connect with high-net-worth consumers and achieve integrated brand and sales communication.
The advertising content on the lightbox can accurately reach this high-spending-intent audience, deeply binding brand information with immediate consumption demand, greatly enhancing the efficiency of the path from brand awareness to purchase conversion, and maximizing exposure coverage.
