Haikou Meilan Airport T1 Level 2 Departure Hall Lightbox

The lightbox is located on the second floor of Terminal 1, around the main domestic departure corridors and check-in islands. It is a key area that all departing passengers must pass through after entering the terminal to check in, drop off luggage, and go through security. Every departing passenger stops and passes through this area, creating a natural visual corridor that allows for seamless, uninterrupted, and repeated brand exposure, providing ample opportunities for reading and remembering brand information. 
As an area where passengers spend a relatively long time in the departure process, averaging 15–40 minutes, the passenger flow in the departure hall is stable with a moderate pace. Passengers carry out check-in, luggage drop-off, or wait for companions here, with their attention relatively focused. This provides sufficient opportunity for reading and remembering brand information. The lightbox, with its prime location, high-quality audience, stable exposure, and professional presentation, has become an important offline platform for brands to deeply engage with the Hainan Free Trade Port market. 
With the advantages of high coverage, long dwell time, high value, and premium quality, it has become a strategic offline communication platform for brands to penetrate the Hainan market and reach business and travel audiences nationwide. It not only conveys product information but also leverages the airport’s international image and SKYTRAX five-star airport endorsement to enhance brand credibility and upscale positioning. 
The second floor of Terminal 1 is the domestic departure hall, the core area where passengers check in, go through security, and wait for flights. The lightbox advertising resources are positioned at key points in the passenger journey, featuring high exposure, precise coverage of business and travel audiences, and strong visual impact. Due to the long waiting times during security checks, advertising messages are repeatedly encountered, enhancing recall, and covering all departing passengers passing through the B-zone security checkpoint to precisely reach the target audience.