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- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：350 |
| Address：Sanya Phoenix International Airport | Format：led | Duration：5s |
| Location：T1 T2 Domestic Arrivals Baggage | Min Qty：1 | |
| Size：3.5×1.5 | Min Period：week |
The baggage carousel area is the essential zone for all domestic arriving passengers to collect their checked luggage, with no diversion or detours. Terminals T1, T2, and the western expansion jointly feature 11 double-sided LED screens arranged in a row, forming an immersive visual surround. This ensures that every passenger repeatedly encounters advertising content face-on while waiting, achieving true comprehensive coverage and guaranteed exposure.
As the area where passengers spend the most time in the terminal, the baggage carousel area naturally offers a high-attention, low-interference, and highly immersive media environment. Leveraging Sanya Phoenix Airport's annual passenger throughput of over 30 million, these LED screens reach more than 100,000 domestic arriving passengers daily on average, with even higher peaks during holidays. The audience mainly consists of mid-to-high-spending tourists and business travelers, highlighting significant brand communication value.
Passengers typically stay in the baggage carousel area for 15–30 minutes, making it the peak dwell-time zone in the airport. During this period, passengers are in a waiting task mode, free from phone use or rapid movement distractions, resulting in focused attention and high receptivity to surrounding information. This provides a golden window for deep brand engagement. With its strategic location, high-quality traffic, and immersive communication environment, this area has become a core asset for upscale digital outdoor advertising in Hainan.
LED media combines mandatory reach, long dwell time, premium audience, strong visual impact, and high conversion potential. It is not only an efficient channel for amplifying brand presence but also a strategic communication gateway into the Hainan Free Trade Port consumer market.
As the core visual medium handling domestic arrivals at Sanya Phoenix International Airport, the T1 & T2 domestic arrival baggage claim LED screens leverage their key advantages of full passenger coverage, long dwell time, and scenario resonance. Through a continuous matrix layout and high-definition dynamic display, they deeply connect brand messaging with travelers' vacation anticipation. These LEDs not only ensure efficient delivery of advertising information but also, through precise scenario-based operations, achieve end-to-end value realization: brand expression → emotional resonance → consumer conversion → value enhancement, making them a strategic media choice for brands focusing on the Sanya tourism market.
The T1 & T2 domestic arrival baggage claim LEDs provide brands with an efficient way to accurately reach high-value vacation travelers. From conveying brand concepts to guiding purchasing decisions, and from short-term event-driven traffic to long-term value accumulation, their ability to realize full-chain value makes them an optimal media channel for brands planning to enter the Sanya tourism market.
As the first core scenario where travelers spend significant time after arriving in Sanya, the baggage claim area possesses unique, irreplaceable media value. It allows for efficient and deep penetration of advertising content, giving brands ample time to convey comprehensive information, avoiding the fleeting nature of conventional outdoor advertising. Memory recall for ads in this area is over 60% higher compared to other media along the airport's passenger flow.
The audience reached by these LEDs aligns closely with the core demands of the Sanya tourism consumer market, characterized by high spending power, strong decision-making intent, and high scenario adaptability, significantly improving advertising conversion efficiency and ensuring precise investment returns. Its combined advantages of mandatory exposure, emotional dwell time, and targeted audience make it an irreplaceable golden window for brands entering the Hainan market.
