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- Specs
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- Media Map
| Area：Hainan | Type：airport | Frequency：680 |
| Address：Sanya Phoenix International Airport | Format：led | Duration：15s |
| Location：T2 Arrival Baggage Claim Exit | Min Qty：1 | |
| Size：25㎡ | Min Period：week |
This LED screen is located at the exit passage of the domestic arrivals baggage claim area in Terminal 2. It is a key point that all domestic arriving passengers must pass through after collecting their luggage. Whether being picked up or not, passengers must stay in this area and pass in front of the screen, naturally creating a "visual focal point" that ensures mandatory exposure without any omissions or skipping. Even in the bright and open environment of the baggage hall, the screen displays vivid, full-color images with smooth motion. Coupled with an immersive spatial layout, it creates a strong brand presence.
The LED is one of the airport's core digital media resources, precisely covering the critical touchpoint at the end of the domestic arrivals passenger flow. This LED reaches over 50,000 passengers daily, with holiday peaks exceeding 80,000. The audience mainly consists of tourists and business travelers with mid-to-high consumption power, providing significant brand communication value. As an important gateway of the Hainan Free Trade Port, Sanya Phoenix Airport handles over 20 million passengers annually, reaching over 50,000 passengers daily, with holiday peaks exceeding 80,000, and the audience is dominated by tourists and business travelers with mid-to-high consumption power, making the brand communication value significant.
The media not only possesses the three high attributes of high traffic, long dwell time, and high net worth, but also leverages the airport gateway scenario to provide brands with an integrated communication platform that combines authoritative endorsement, emotional connection, and effective conversion. It serves as a strategic media resource for entering the Hainan Free Trade Port consumer market.
The T2 arrivals baggage hall exit LED is not just an advertising display vehicle but also a brand creativity incubator. Leveraging its unique scenario advantages and technological capabilities, it provides brands with unlimited possibilities for creative communication, further enhancing the ad's attraction and memorability.
Located at the prime spot along the passenger flow for domestic arrivals, right at the exit of the baggage claim hall, this location is the last visual focus for travelers before they leave the terminal. It is also a key medium for brands to secure the first impression. As the gateway representation of Sanya, an international tourism island, it offers a 100% coverage of T2 domestic arrival passengers, providing brands with a creative communication space to engage deeply with high-value audiences and helping them achieve effective promotion and value enhancement in tropical seaside vacation settings.
With its unique situational advantage, 100% passenger coverage, and strong creative communication capabilities, it has become the core media choice for brands looking to establish a presence in the Sanya market. Whether it is high-end hotels, tourist attractions, local specialties, or duty-free shopping brands, each can find its own creative way to communicate here, making advertising more than just information delivery and ensuring full information coverage at the critical point after luggage retrieval and before leaving the terminal.
The arrival baggage hall exit LED, situated in the core scenario of the international tourism island gateway, leverages scenario resonance, technological empowerment, and precise targeting to build a creative communication platform with both high exposure and strong memorability. Its media advantages are closely aligned with the emotional touchpoints of the travel consumption scenario and brand communication needs, allowing creative content to naturally integrate into the passenger journey while achieving an unforgettable impact. It has become the core media choice for brand breakthrough in the Sanya market.
By enhancing the appeal and memorability of advertisements, it establishes a complete investment value loop of traffic-experience-conversion-value enhancement, making it a high-quality media asset with both short-term gains and long-term added value. Increasing advertisement appeal and memorability achieves full-chain value realization across brand expression, emotional resonance, consumer conversion, and value enhancement.
