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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：Light box | Duration：0 |
| Location：VIP Lounge Reception Hall | Min Qty：1 | |
| Size：7.58×2.18 | Min Period：month |
Located on the first-floor reception hall of the VIP-exclusive service area on the west side of Terminal 1 at the airport, it serves as a core display window for dignitaries, business elites, high-net-worth travelers, and premium airline members. This lightbox media, relying on the layout of the hall's columns or walls, uses high-quality backlit lightbox technology. Its overall design is simple and elegant, seamlessly blending with the quiet and exclusive atmosphere of the VIP building.
As a necessary passage for entering the VIP lounge, exclusive security checkpoint, and concierge service area, the reception hall receives more than 2,000 high-end travelers daily, including corporate executives, foreign delegations, celebrities, and high-spending duty-free customers. This closed, premium media resource in a high-threshold, high-net-worth, and highly focused airport environment offers unique communication value distinct from ordinary terminal advertising.
The lightbox is situated at the core hub of the largest standalone VIP terminal in China, making it a scarce media resource for brands to precisely reach high-net-worth customers. At Sanya Phoenix International Airport, this lightbox cluster covers the main entrances and central waiting area of the reception hall. Its core advantages include enforced exposure at extremely high visibility angles
As the first advertising touchpoint in the full VIP passenger journey—from arrival, greeting, resting, security check, to boarding—the lightbox is integrated into the VIP building's one-stop exclusive service loop. Passengers stay for 15–30 minutes, far exceeding the average dwell time of ordinary terminals.
With an irreplaceable spatial advantage, extremely precise audience value, and the added benefit of free trade port policies, it builds a value loop of high-end scenarios, top-tier traffic, and long-term communication. It is not only an advertising display platform but also a bridge for brands to establish deep trust with high-net-worth individuals, providing brands with dual returns of short-term conversions and long-term asset appreciation.
Relying on its irreplaceable high-end scenarios, extremely precise audience reach, and the added benefits of free trade port policies, it has become a strategic-level carrier for brand communication in Hainan's high-end market. As the core visual touchpoint of the VIP lounge, this airport lightbox cluster, with its three-dimensional advantages of mandatory exposure within private spaces, deep penetration into high-net-worth individuals, and long-term memory retention, establishes an exclusive channel for dialogue between brands and top-tier consumers, providing high-end brands with dual value returns in terms of image enhancement and conversion empowerment.
Lightboxes are far from ordinary outdoor advertising carriers; they are strategic-level investment targets aimed at Hainan Free Trade Port's high-end consumer market. The core investment logic lies in leveraging the VIP lounge's private high-end scenarios to precisely connect airport lightboxes with top-tier consumer power, and then layering on the benefits of the free trade port policies to form a threefold value loop of scenario scarcity, audience precision, and policy empowerment.
The covered audience extends from domestic high-net-worth individuals to the world's top consumers, significantly enhancing the international value of brand exposure. Based on the scene linkage of the VIP lounge with duty-free zones and high-end hotels, advertisers can guide the audience directly through the cycle of exposure—consultation—consumption.
