- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：Light box | Duration：0 |
| Location：South Passage of the Comprehensive Building | Min Qty：2 | |
| Size：1.655×4.44×4面 | Min Period：month |
As a key hub connecting the departure hall, arrival lounge, metro transfer points, and parking lot, the south passage sees an average daily foot traffic of over 60,000 people, with peaks during holidays exceeding 100,000. Passengers move at a relatively relaxed pace in this area, with longer visual engagement time, providing brands with a high-contact, high-memory immersive display environment. This location is adjacent to the intersecting flows of international arrivals and domestic departures, covering a large number of mid-to-high-end business travelers. The audience has strong purchasing power and frequent travel habits, making it an ideal media platform for linking aviation, tourism, and duty-free shopping in the context of the Hainan Free Trade Port.
As a high-value, high-reach closed advertising resource within the airport, its strategic location, audience quality, immersive environment, and operational stability demonstrate multidimensional media advantages. Column lightboxes are not only high-reach traffic entry points but also closed premium media that precisely connect with high-end travelers and deeply convey brand value, enhancing focus and memory retention of advertising content, making them suitable for creating serialized and story-driven brand narratives.
The lightbox is located along the core route of Terminal 1, serving as a prime hub connecting the parking lot, arrival hall, and duty-free shopping area. With its four-sided display, high-traffic coverage, and precise reach to high-end tourists, it becomes an irreplaceable immersive advertising medium within Sanya Airport, providing brands with mandatory exposure, scene resonance, and high conversion value.
By leveraging the advantages of a prime hub location, four-sided display, precise reach to high-end tourists, and intelligent stable operation, it creates a closed-loop communication system that delivers mandatory exposure, scene resonance, and high conversion.
As an immersive advertising medium within Sanya Airport, it is not only a high-quality platform for brand display but also a strategic choice for entering Sanya's high-end tourism market and enhancing brand image. It creates comprehensive value for advertisers, including brand premium, market expansion, and user growth. Passengers typically stay in the corridor for about 3–5 minutes, significantly enhancing ad recall and increasing brand information retention by 60%.
The lightboxes feature key investment highlights such as prime hub locations, precise reach to high-end audiences, a high-conversion communication loop, and stable revenue returns. Longer passenger dwell time in the corridors improves responsiveness to immediate needs for travel products, hotel accommodations, and car rental services by 40%. As exclusive advertising media in the airport’s main corridors, they are scarce and irreplaceable
Relying on the benefits of the free trade port policy and millions of high-end visitors, this is a strategic investment target. Its core investment value lies in precisely targeting the three scenarios of aviation hubs, high-end tourism, and cross-border consumption. With the unique forced exposure advantage of airport lightboxes and high-net-worth audience compatibility, it establishes an investment logic of low-risk entry, high-return conversion, and long-term value growth, serving as a key lever for brands to enter Sanya’s high-end tourism consumer market.
Its investment value is not merely derived from ad space rental but from the comprehensive value based on an irreplaceable prime location, precise matching with high-end audiences, and the long-term empowerment of policy planning. The unique forced exposure advantage of airport lightboxes enables the dual goal of brand enhancement and market expansion.
