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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Baggage Hall | Min Qty：1 | |
| Size：4.38×2.48 | Min Period：month |
The domestic baggage claim hall light box is one of the high-value locations within the airport advertising media system. This light box is situated in the baggage carousel area that all arriving passengers must go through, adjacent to the exit passage, in the prime waiting zone where passengers collect their luggage. The average passenger dwell time is 15 to 30 minutes. With concentrated eye-level attention and slow movement, the environment provides an excellent immersive setting for brand communication.
The baggage claim hall is an area every domestic arriving passenger must pass through. Passengers typically stay for 15–30 minutes, with unobstructed sightlines and slow movement. Positioned around the baggage carousel or on either side of the exit passage, it ensures a combination of passive glances and active waiting, providing dual attention coverage. The ad exposure rate is nearly 100%, far exceeding that of departure areas or corridor-based media.
Leveraging the four core advantages of 'mandatory traffic flow, prolonged dwell time, high-quality audience, and contextual relevance,' it has become a critical platform for brands to capture the 'last-mile' awareness before passengers depart. As a rare giant wall media within the airport, it serves as a strong visual anchor, effectively capturing attention in crowded areas and significantly enhancing information retention.
The light box accurately targets high-spending passenger groups passing through this area. Among these travelers, business professionals, high-income families, and young cultural and tourism consumers constitute over 70%. These groups not only have strong purchasing power but also exhibit strong immediate demand for Sanya's local duty-free shopping, yacht excursions, high-end accommodations, and other premium services.
The lightbox is located at the core entry point for travelers arriving in Sanya, serving as a golden medium for connecting brands with high-value customer groups. Leveraging Sanya's positioning as the core area of the International Tourism Consumption Center, as well as the airport's large passenger flow and high-quality customer attributes, the media builds a diverse value system encompassing basic revenue, value-added space, and implicit empowerment through its unique scene advantages and flexible operating model, making its investment potential worthy of in-depth exploration.
The T2 domestic baggage hall lightbox deeply integrates into the key scenarios of traveler arrivals, precisely linking brands with high-value consumption demands. Its unique scene barriers, flexible operation mechanism, and multiple value returns collectively create significant investment advantages, making it an excellent investment target for entering Sanya's cultural tourism consumption market and tapping into the value of high-net-worth customer groups.
The lightbox is centered on scenes, guided by customer groups, and supported by flexible operations, transforming traveler arrival scenarios into a "golden window for brand communication." It perfectly matches the characteristics of Sanya's cultural tourism consumption market, becoming a core hub connecting high-net-worth customers with premium brands
Relying on the core scene advantages of travelers arriving in Sanya, it precisely meets the immediate consumption needs of high-net-worth cultural tourism customers, becoming a high-quality investment target for entering the Hainan Free Trade Port cultural tourism consumption market, continuously enhancing the accuracy and cost-effectiveness of advertising placements.
