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| Area：Hainan | Type：airport | Frequency：285 |
| Address：Sanya Phoenix International Airport | Format：led | Duration：5s |
| Location：T1 Domestic Departure Security Check Area | Min Qty：15 | |
| Size：43英寸 | Min Period：week |
The T1 domestic departure security checkpoint TV can work in coordination with large TVs, light boxes, screen-swiping machines, and other media to jointly create an airport integrated communication network that combines dynamic and static displays, complements large and small screens, and covers the entire passenger flow. It is an efficient tool for brands to achieve high-frequency exposure and precise communication. As the core terminal of a dual-screen system, it covers 100% of the visual paths of all domestic departing passengers, deployed directly above or on the sidewalls of the security channel, positioned at the passengers' golden eye level, enabling unobstructed, unavoidable, and zero-leak funnel-style reach.
With its unique advantages of precise placement, high-frequency reach, scenario adaptation, and flexible operation, it occupies an irreplaceable communication value within the airport digital advertising ecosystem. As a high-coverage, high-conversion core airport media asset, its investment value has been established through the scarcity of advertising scenarios, audience quality, and system authority, making it a strategic media resource for brands to achieve efficient reach and precise conversion at the core traffic entry points of the Hainan Free Trade Port.
The queue area at the domestic departure security channel forms a three-sided visual enclosure and is the first unavoidable mandatory exposure scenario for passengers entering the airport, reaching over 8 million people annually, providing a precise channel for high-net-worth passenger traffic for premium brands. The TV creates an immersive visual impact, suitable for brand image display and new product launches.
This media is not only an advertising platform but also a value hub connecting 8 million high-net-worth passengers with premium brands. It combines both short-term revenue and long-term value appreciation, making it a rare and high-quality investment option in current airport advertising.
With its four core advantages of mandatory exposure, long dwell time, high-net-worth audience, and high-definition dynamic display, it has become the golden media for high-end brands to reach tourists in Sanya under the backdrop of the Hainan Free Trade Port, combining both advertising communication value and investment return value.
As the first unavoidable mandatory electronic media in the traveler departure process, its highlights include continuous surrounding layouts, high-definition dynamic presentation, and precise targeting of high-net-worth traffic, while also offering multiple advantages such as complete mandatory exposure, strong scene adaptability, high content flexibility, and outstanding conversion efficiency.
Airport TVs in the T1 domestic departure security area, relying on their irreplaceable scene barriers, precise targeting of high-net-worth traffic, and the unique advantage of dynamic communication, have become extremely scarce investment assets in the media field. Airport TV achieves 100% coverage of passenger traffic here, reaching over 8 million people annually on a daily average basis.
Unlike traditional static advertising carriers, airport TV builds a communication bridge between brands and high-value consumer groups at key points in the traveler departure process through the core logic of mandatory reach and content resonance. Its investment value is reflected not only in stable short-term cash flow returns but also in long-term asset appreciation potential under the combined benefits of policy incentives.
Its core value lies in leveraging an irreplaceable mandatory communication scenario, focusing on high-net-worth traffic, supported by dynamic and flexible technological features, and further enhanced by the dual benefits of Hainan Free Trade Port closure and tourism consumption upgrades, forming a low-risk, high-return, strong-barrier investment logic.
