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| Area：Hainan | Type：airport | Frequency：285 |
| Address：Sanya Phoenix International Airport | Format：led | Duration：5s |
| Location：T1 Departure Security Check Area | Min Qty：9 | |
| Size：38.88㎡ | Min Period：week |
Relying on Sanya Airport's massive annual passenger throughput of over 31 million, Terminal 1 (T1), as the main terminal serving domestic medium- and long-haul routes, handles a stable daily departure passenger flow of more than 35,000. The LED screens in the security check area achieve an effective daily exposure of 80,000–100,000 people, primarily reaching vacationers, families traveling, business travelers, and duty-free shoppers leaving the island—all groups with strong purchasing intent and high brand receptiveness.
As a digital media platform integrating mandatory processes, dynamic attention-grabbing, and high-quality audiences, the T1 departure security area LED screens not only amplify brand voice but also serve as a key cognitive entry point connecting departing passengers with destination consumption. The LED screens in the security check area achieve an effective daily exposure of 80,000–100,000 people, mainly covering vacationers, families, business travelers, and duty-free shoppers leaving the island, all with strong consumption intent and high brand acceptance.
With its prime traffic location, high-quality passenger base, dynamic visual impact, and scenario-based communication potential, it has become a strategically valuable media resource within airport digital advertising. LED screens are digital media assets centered on high certainty, high attention, and high conversion potential. In the current environment where traditional traffic dividends are declining, they leverage the airport’s closed environment and premium passenger flow to provide brands with a rare opportunity for high-quality attention and mental positioning.
LED screens simultaneously display the same advertisement, creating an immersive visual experience. Dynamic visuals have more impact than static light boxes, making them suitable for brand image promotion and new product launches. Security check lines involve mandatory waiting, with passengers' attention highly focused on the area ahead. This leads to low advertising interference and a 50% improvement in information reception efficiency.
The core interception media for domestic departing passengers at Terminal 1, before the security check, is arranged in a side-by-side distribution with synchronized screen displays, achieving 100% coverage of all security checkpoints. Leveraging scenarios that require mandatory stops and high-definition dynamic displays, it creates highly engaging and memorable advertising touchpoints during the departure process, becoming a prime platform for brands to reach high-net-worth travelers and business guests in Sanya.
With four core advantages—100% mandatory exposure, side-by-side matrix layout, high-definition dynamic impact, and a high concentration of high-net-worth travelers—it has become the golden media for brands to reach Sanya's premium travel and business audiences. It leaves a brand impression at the first crucial point in the departure process, with conversion efficiency far exceeding traditional media, making it a rare high-quality advertising asset in the context of the Hainan Free Trade Port.
As a high-quality asset, airport advertising spaces offer liquidity superior to traditional fixed assets through transfers and cooperation with airports, enhancing investors' brand image, forming a high-end media operator label, and providing endorsement for expanding resources in other airports. It is suitable for long-term investment by premium brands, boosting brand awareness and reputation.
LED advertising is a prime investment target intersecting traffic, scenario, technology, and policy, offering an investment return of 18-25%, far above the industry average. It also provides multiple benefits, including asset appreciation, controllable risk, and policy advantages. Against the backdrop of accelerated Hainan Free Trade Port development and sustained growth in Sanya's tourism market, this media asset will be an ideal choice for investors to preserve and grow assets while empowering brand value. It represents a strategic high ground for premium brands to reach high-net-worth audiences in Sanya and a valuable asset for investors planning in the Hainan Free Trade Port.
