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- Specs
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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Security Check | Min Qty：1 | |
| Size：7.88×2.88 | Min Period：month |
During the process of waiting in line for security checks, passengers typically spend 5–10 minutes, naturally focusing their attention on the surrounding environment. This allows the content on lightboxes to gain close-range, uninterrupted, and highly focused exposure. As a key visual touchpoint just before boarding, the lightboxes leverage their forced viewing, high concentration, full coverage, and contextual relevance to create a unique communication advantage distinct from other outdoor media.
All domestic passengers departing from T2 must go through security, and the lightboxes are precisely located on both sides of the security queue and passageways, at the core of the pathway that passengers cannot bypass. Regardless of flight timing or travel purpose, the coverage rate reaches 100%. This audience has clear travel plans, strong purchasing intentions, and sensitivity to premium brands, making it particularly suitable for targeted penetration of tourism, finance, high-end consumer goods, offshore duty-free, real estate, and urban cultural tourism brands.
Lightboxes are a scarce static media resource characterized by high certainty, high focus, and high relevance. In the context of rising traffic costs and scarce user attention, their combined advantages of forced viewing, environmental observation, and high-quality audience provide brands with a rare window for high-quality exposure. They are a strategic media choice for entering the high-end travel market in Hainan and for capturing passengers' critical cognitive moments.
Static lightboxes have strong stability and do not cause visual fatigue like dynamic ads, presenting the brand image completely and reinforcing the brand’s high-end positioning. Passengers are relatively calm during security checks, with high levels of concentration, significantly improving the acceptance and memorability of the advertising content, with ad recall rates reaching 65%.
The security checkpoint area for domestic departures at T2 covers key locations such as both sides of the security lanes, above the security entrance, and the walls of the security waiting area. It is the last mandatory advertising touchpoint for passengers before entering the restricted area. With advantages such as 100% coverage of domestic departing passengers, long dwell time, a low-interference environment, and high memorability, it has become a key medium connecting brands with core travel consumer groups.
Lightboxes have become an important entry point for brands entering the Sanya tourism consumer market. They are not only channels for advertising placements but also key nodes linking brands with high-net-worth travelers, achieving an efficient closed loop from traffic exposure to consumer conversion. For high-end brands pursuing precise targeting, high conversion rates, and brand image enhancement, lightboxes are an indispensable part of Sanya Airport's media matrix. They can effectively enhance brand mindshare in the Sanya tourism consumer market, creating sustainable and stable business value for the brand.
Lightboxes target the final mandatory stay points for domestic departing passengers, backed by the airport's millions of high-net-worth travelers. Relying on five core advantages—mandatory reach with zero omissions, highly valuable and precise audience, low interference and strong memorability, short consumer conversion chain, and scenario adaptation empowering brands—lightboxes have become an irreplaceable premium outdoor media in the Sanya tourism consumer market and a must-have platform for high-end brands to capture tourists' consumption mindshare.
T2 domestic security checkpoint lightboxes have become an important entry point for brands entering Sanya's high-end tourism consumer market. They are not only advertising placement channels but also key nodes connecting brands with high-net-worth customers, achieving a market closed loop from traffic exposure to consumer conversion.
