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| Area：Hainan | Type：airport | Frequency：400 |
| Address：Phoenix International Airport | Format：led | Duration：15s |
| Location：Exit of T1 Arrivals Hall | Min Qty：1 | |
| Size：7.2m(W)X2.8m(H)*= 20.16㎡ | Min Period：month |
Relying on Phoenix Airport's high-net-worth tourist clientele, its unavoidable traffic flow advantages, and professional operational support from companies like Yangsheng Media, the LED at the T1 arrival hall exit has become an efficient media gateway for brands to reach tourists nationwide and deeply cultivate Hainan's tourism consumption market. It combines three core values—high exposure, strong relevance, and fast conversion—and is an essential strategic-level outdoor digital asset for marketing in the Free Trade Port's cultural and tourism sector.
As a key communication node serving as the southern gateway to Hainan's International Tourism Consumption Center, it demonstrates outstanding commercial value and communication effectiveness among airport media, thanks to its irreplaceable location in passenger traffic flow, coverage of high-net-worth tourists, and strong contextual relevance. Passengers typically spend an average of 3–5 minutes in this area, slowing their walking pace, with their gaze naturally focusing on the media on both sides of the corridor, forming a no-detour, unavoidable, highly concentrated final glimpse communication window.
Strategically embedded in the core pathway that passengers take after collecting their luggage towards the parking garage or ground transportation, it serves as a key visual medium connecting the entire luggage collection and transit process. As an important media touchpoint in a tropical coastal tourism city hub, the LED delivers diverse information with high-definition visuals and, through precise targeting of the tourist audience, achieves advertising conversion efficiency far beyond that of ordinary outdoor media.
Leveraging its unique contextual attributes to amplify communication effectiveness, it ultimately ensures that advertising conversion efficiency significantly surpasses that of standard outdoor media, becoming a strategic-level position for brands to deeply cultivate the Sanya tourism consumption market.
The core competitiveness of LED essentially lies in building a conversion efficiency barrier through precise audience targeting, amplified scenario effectiveness, and synchronized demand matching. This breaks away from the low-conversion predicament of ordinary outdoor media that spreads widely but indiscriminately. By perfectly adapting to the high-net-worth travel audience, advertising shifts from passive exposure to active conversion.
The display system in the core area of the T1 Terminal Arrivals level is mainly distributed at the exits of the baggage claim hall and other main exits. It is a necessary passage for passengers leaving the airport and heading to ground transportation, featuring high exposure, full coverage, and strong visual impact. Passengers pass through the exit channels in approximately 3-5 minutes, with the advertising reach rate nearing saturation. The audience is mainly travelers, with strong purchasing power and high demand for local services and tourism products.
As a core media resource of the airport, it combines passenger service functions with commercial value. Its superior location, high-density passenger flow coverage, and precise target audience make it an important platform for promoting tourism in Sanya, brand marketing, and passenger services. It is also a typical case of integrating digital services and commercial operations at airports.
The media combines advantages in location, traffic, audience, visual impact, and scenario, serving as the core channel for brands to establish a first impression in the Sanya tourism market, reach high-value consumer groups, and achieve efficient conversion. Both tourism service brands and fast-moving consumer goods brands can achieve precise communication through this media, gaining advertising effects far beyond traditional media.
The LED cluster integrates five core advantages: location monopoly, high-value traffic, technological leadership, precise scenarios, and long-term value growth. It is a strategic investment target for brands to establish a first impression in the Sanya tourism market, reach high-value consumer groups, and achieve efficient conversion.
