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- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：300 |
| Address：Meilan International Airport | Format：led | Duration：15s |
| Location：T1 Arrival Exit Corridor | Min Qty：1 | |
| Size：11m(W)X4m(H) *= 44㎡ | Min Period：month |
Leveraging its precise traffic flow to integrate into a highly attentive audience environment with strong conversion attributes, it demonstrates a unique and efficient communication advantage within the airport digital media system. After collecting their luggage, passengers must pass through this corridor to reach taxis, ride-hailing services, or pick-up zones, creating a 100% covered, unavoidable communication pathway. With no commercial stores to cause distractions, passengers’ attention is focused, and the efficiency of advertising reception is far higher than in noisy areas such as waiting lounges or departure halls.
The LED is precisely embedded in the core route that passengers take after collecting their luggage to reach the GTC integrated transportation hub. It serves as a key visual medium connecting the entire process from luggage pickup to transportation transfer. The LED deeply adapts to the spatial characteristics of the corridor with delicate display effects and accurate information delivery, making it a multifunctional medium that serves passengers while empowering businesses. Its most critical value lies in accurately capturing high-value audiences and converting them efficiently.
Passengers covered by the airport LED spend an average of 5–10 minutes in the corridor, with a level of attention significantly higher than in open outdoor settings. At this time, passengers’ willingness to make consumption decisions is at a peak, allowing advertisements to precisely match their current needs. With its irreplaceable scene, precise audience targeting, and outstanding conversion efficiency, it becomes a scarce and high-quality resource for brands to seize the high-end tourism market in Hainan. Its commercial and service value is amplified simultaneously by accurately meeting passenger needs.
The core media advantage lies in its extreme precision in targeting high-value audiences. This suitability not only comes from the natural filtering of passenger flow by the scene but also from the high alignment between audience needs and advertising content, allowing ad conversions to far exceed ordinary outdoor media. It serves as a strategic-level resource for brands aiming to capture the high-end market in Hainan.
The core investment value lies in its highly precise alignment with high-net-worth clientele. This alignment not only enables instant matching of advertising messages with consumer demand but also boosts conversion efficiency to levels that ordinary outdoor media can hardly reach. Against the backdrop of the ongoing benefits of the Hainan Free Trade Port's closure policy, it has become a rare investment target that combines stability with growth potential.
As the only mandatory passage for travelers picking up their luggage to reach the GTC comprehensive transportation hub, this area covers over 90% of the passenger flow arriving at T1. Travelers spend an average of 5–10 minutes here, naturally creating a scenario of compulsory viewing and forming an absolute visual focal point, allowing advertising messages to precisely reach the core area of travelers' attention.
The core of its investment value lies in constructing a three-dimensional value system of precise audience alignment, scene efficiency amplification, and policy benefits. Its extreme alignment with high-net-worth, high-demand audiences allows conversion efficiency to far exceed that of ordinary outdoor media. The forced exposure in a closed, distraction-free environment further amplifies conversion efficiency. Meanwhile, the passenger flow growth and cost optimization brought by Hainan's port closure give this value potential for sustained growth.
The core competitive advantage of LED lies essentially in the bidirectional alignment of audience and scene. High-net-worth, high-demand audiences encountering a closed, real-time decision-making scenario transform advertising from passive exposure into active conversion.
