- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：airport | Frequency：342 |
| Address：London Heathrow Airport | Format：led | Duration：10s |
| Location：T5 Registration Counter | Min Qty：206 | |
| Size：1080*1920 | Min Period：month |
As the main hub for British Airways and a key intercontinental route hub, Terminal 5 handles a large number of business travelers, high-income tourists, and executives from multinational companies on a daily basis. These travelers have strong purchasing power and decision-making influence, making them ideal audiences for luxury goods, finance, automotive, and high-end travel brands. The digital screens are conveniently embedded along the passenger flow paths at crucial points, enabling efficient and precise exposure. The content displayed on these screens easily attracts proactive attention, with the reception of advertisements or brand information far surpassing that of conventional outdoor media.
The screens themselves also perform public service functions, with advertising content cleverly integrated into the information flow and presented in a native format to avoid the resistance caused by hard-sell ads, thereby enhancing brand favorability. As a modern aviation hub, the digital screen system reflects the airport's advanced level of passenger service informatization, providing travelers with a more convenient and efficient travel experience.
As one of the busiest international airports in the world, the gate digital screen system at T5 not only provides passengers with flight information but also serves as a highly valuable media platform. Passengers typically spend 10-30 minutes in the security area, during which their attention is concentrated and there are no other media distractions, significantly increasing advertisement attention and effectively enhancing the high-end image of advertised brands.
T5's gate display screen system is a benchmark for information presentation in global airports. Through advanced technology and user-friendly design, it ensures that passengers can quickly obtain accurate information in a complex terminal environment. The digital screen media combines the three major advantages of high-tech display, precise audience targeting, and premium settings, making it especially suitable for high-end advertisers seeking brand positioning and international exposure.
The advantage of the media lies in its precise access to high-end audiences, forced attention scenarios, leading technology platforms, and authoritative brand endorsement. It perfectly addresses the three major pain points of traditional outdoor advertising: inaccurate audience targeting, dispersed attention, and difficult-to-measure effectiveness. For brands seeking global influence and high ROI, it is a rare strategic-level media resource, capable of achieving a one-time placement with global impact.
As the only media scenario in the world that can reach high-net-worth travelers at the last moment before boarding, its investment value is reflected not only in quantifiable financial returns but also in its strategic value as a core node in global brand communication. Travelers spend an average of 20-45 minutes in this environment, with an attention concentration rate of 85%, creating the dual effect of forced viewing and active engagement. The receptivity to advertising is 2.3 times that of ordinary media.
T5’s boarding gate screens consistently occupy the top position in the media hierarchy by being deeply integrated with travelers’ core information needs. They are not only a key component of the airport service system but also, thanks to their unmatched scenario advantages and ability to reach high-net-worth individuals, become a highly scarce investment target. The investment value of these screens essentially lies in understanding the closed-loop logic of traffic-attention-commercial conversion in high-end travel scenarios, as well as the growth core of the digital out-of-home media industry.
The investment value of boarding gate screens is rooted in four core advantages: the irreplaceable scarcity of the scenario, precise access to high-net-worth individuals, technology-driven operational barriers, and a diverse and stable revenue structure. This creates a deep integration with high-end travel scenarios, combining both commercial value and public service attributes.
