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- Media Map
| Area：International | Type：airport | Frequency：342 |
| Address：London Heathrow Airport | Format：led | Duration：10s |
| Location：T2 Departure Level | Min Qty：65 | |
| Size：1080*1920 | Min Period：month |
As a core digital media resource at one of the world's busiest international hubs, it leverages its focus on high-end audiences, mandatory reach scenarios, authoritative endorsement, and intelligent content capabilities to create advanced communication advantages different from traditional outdoor advertising. Passengers are in a task-oriented state, needing to confirm flights, organize belongings, and follow procedures, with visual attention highly concentrated. The completion and recall rates of ads here increase by more than 40%, achieving highly effective impact by being immediately memorable.
The T3 departure floor screen is a strategic digital medium targeting global elites, centered on travel tasks, and endorsed by the airport's authority. It does not rely on a flood of traffic but instead uses the irreplaceability of the scenario and precise audience matching to achieve focused, accurate, and deep brand communication. For brands aiming for global expansion, high-end image building, and effective exposure, this location is not just an ad spot—it allows the brand to naturally integrate into high-end travel scenarios without disturbing the experience, reinforcing an international and professional image.
As a core digital media resource for global long-haul routes, leveraging the oneworld airline alliance cluster and intercontinental passenger flow advantages, it serves as a strategic platform for brands to reach high-net-worth passengers across continents. The screens feature full-chain layouts in check-in halls, post-security waiting areas, and corridor pathways, with 4K ultra-high-definition dynamic displays at their core. They create immersive exposure and proactive interactive communication scenarios at key waiting points during long-haul travel. Their media value is not only reflected in high-frequency reach but also in establishing deep connections between brands and global high-end business and leisure travelers, making them a critical marketing support for international brands expanding into intercontinental markets.
The T3 departure level digital screens are not only the core information hub for passengers' travel itineraries but also a prime media platform for brands to establish deep connections with a global high-end audience. Combining advanced display technology, intelligent data applications, and precise audience targeting, it creates a win-win scenario by enhancing airport operational efficiency and conveying brand value.
Leveraging Heathrow's strategic position as Europe's largest aviation hub and the high-end passenger base of long-haul intercontinental flights at Terminal 3, it forms an irreplaceable global high-end brand communication platform. Its core advantages lie in audience quality, contextual value, technological empowerment, and advertising efficiency. Passengers typically spend 60-90 minutes at the departure level, providing ample time for brand storytelling.
The digital screens are deeply integrated with flight information, and passengers actively focus on the screens to obtain itinerary details. With a forced advertisement exposure rate of 98%, it serves not only as an advertising display platform but as a strategic hub connecting brands with a global high-value audience. Through the combination of high-value audience reach, full journey touchpoints, technological enablement, and efficient advertising, it delivers an irreplaceable global communication value for brands.
Endorsed by Heathrow's top-tier airport brand, brand perception is enhanced by 50%, creating a dual effect of premium positioning and trust in quality. Passengers actively engage with the screens to obtain travel information, far surpassing the passive viewing mode of traditional outdoor advertising. Its market value not only reflects short-term advertising conversion but also long-term brand asset growth and the building of global influence.
