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- Media Map
| Area：International | Type：airport | Frequency：342 |
| Address：London Heathrow Airport | Format：led | Duration：10s |
| Location：T2 Departure Level | Min Qty：107 | |
| Size：1080*1920 | Min Period：month |
As the main hub for the Star Alliance at Heathrow, Terminal 2 serves more than 20 international airlines, including British Airways, Singapore Airlines, and Air Canada, with an annual passenger throughput exceeding 20 million. The screen kiosks on the departure level are usually placed behind check-in counters, at the entrance of security queues, and in boarding gate guidance areas, featuring either vertical or horizontal integrated screen designs.
The screen kiosk system supports remote content management and time-based scheduling, allowing for customized content based on destination, season, or major events to achieve precise situational marketing. For example, during peak flight times to Paris, content may simultaneously display French luxury brands or local cultural elements to enhance emotional resonance. Passengers in this area typically spend 15–30 minutes, in a highly focused state, needing to check boarding gates, organize carry-on items, and follow procedural instructions. The content mainly includes flight updates, security reminders, and airport service guides, with brand advertisements embedded in an informative, companion-style format.
As a key part of Heathrow Airport's digital upgrade, the departure-level screen kiosks in T2 not only optimize the passenger information service experience but also create a prime communication scenario characterized by high net worth, high attention, and high international concentration. For brands that value both a global image and effective exposure, this is an irreplaceable strategic media touchpoint. In one of the world's busiest international hubs, it allows the most valuable audience to be reached in the most efficient way.
The T2 departure-level screen kiosks adopt an all-encompassing, precise placement strategy, covering the key passenger flow from check-in to boarding. Deployment strategies are adjusted based on flight schedules and passenger traffic to maximize the use of media resources.
As the core digital media of a European aviation hub, leveraging the traffic advantages and precise audience structure of top global airports, it has become a golden window for brands to reach high-net-worth international travelers. The screens, characterized by a dual-area layout before and after security, high-definition dynamic displays, and an intelligent delivery system, create mandatory exposure and proactive engagement throughout the passenger waiting process. The media value lies not only in exposure but also in the marketing effectiveness of building deep connections between brands and global elite travelers, becoming a key strategic point for international brands' global communication.
As the Queen’s Terminal, it serves as the main operating hub for Star Alliance member airlines, handling over 28 million passengers annually and an average of 55,000 international travelers daily. The departure level is located on the 5th and 2nd floors of the terminal, connecting to the airport express, subway, and highway networks. It serves as the gateway for travelers entering London and a strategic location for brands to reach the international market.
With a combination of global hub traffic, high-net-worth audiences, high-definition dynamic displays, and intelligent data-driven capabilities, it has become a golden media platform for international brand communications. It is not just an advertising screen but a marketing platform for brands to establish deep connections with global elite travelers. In today’s highly competitive global market, its unique situational value and precise targeting provide advertisers with efficient, stable, and measurable international communication solutions, making it a high-quality investment target for brands seeking to enhance their global influence.
