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- Specs
- Advantages
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- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu Airport | Format：Booth | Duration：0 |
| Location：T2 Baggage Claim Hall | Min Qty：1 | |
| Size：6m长x2m宽x1.8m高 | Min Period：year |
Passengers spend an average of 10–15 minutes in the baggage claim area, remaining relatively stationary, with their gaze naturally focusing on the surrounding environment. Compared to the hurried movement in the departure area, the audience here has a significantly higher willingness to engage with and remember booth content, creating a golden window for in-depth brand messaging. This includes high-frequency business travelers, middle- to high-income families, and leisure vacationers, all of whom have strong spending power and decision-making influence, making them ideal targets for high-end brands, tourism, finance, technology, and other industries.
Located on the second floor of the terminal, this is the main area for domestic passengers to collect their luggage. The area features modern design and a complete range of functions, providing travelers with a convenient and comfortable baggage claim experience. The baggage claim hall has ample ceiling height and clear flow lines. Booths can incorporate various media forms such as LED screens, light boxes, and three-dimensional installations to create an immersive brand experience. Particularly, airport booths set around the carousels can achieve multi-angle, full-time visual coverage, enhancing brand presence.
Booths not only offer the tangible advantages of high traffic, long dwell time, and strong audience matching, but also demonstrate irreplaceable media value in terms of contextual marketing and emotional communication. They represent a key platform for brands to capture the mindset of high-end travelers. As a core area after passenger arrival, booth media possess unique commercial value and advertising advantages.
The booths offer five core advantages: 100% coverage of arriving passengers, long dwell time for high exposure, prime visual locations, precise targeting of high-end business and travel audiences, and multi-form display with high memorability. This makes them a premium airport media resource for brands aiming for efficient exposure and precise marketing.
As a must-pass area for all checked baggage passengers, it enables full reach to both domestic and international arriving travelers, with no omissions. Located right next to the baggage claim carousel and exit passage, it forms the last point of memory for passengers before leaving the terminal, reinforcing brand remembrance with clear and efficient advertising message delivery, while avoiding information overload from other areas. Airport media inherently conveys a sense of high-end and international quality, effectively enhancing the credibility and brand image value.
Airport booths in the baggage claim hall are a rare investment target for brands aiming to capture high-end passenger attention and achieve precise value conversion. Unlike airport booths on the departure level or in commercial areas of the terminal, booths in this area leverage the inevitable baggage claim scenario to create reach advantages difficult for other airport booths to achieve. Their investment value can be analyzed from four core dimensions.
As the final key touchpoint before passengers leave the terminal, the brand impressions left by airport booths continue to resonate with passengers in their subsequent journey. Some airport booths also support physical displays and QR code interactions, allowing brands to build instant conversion channels. These airport booths provide mandatory and high-frequency brand exposure, which forms the foundation of their investment value.
With the exclusive advantage of the scenario, precise target audience matching, interference-free environment, and scarcity of resources, it constitutes a differentiated media communication system. Its value lies not only in traffic coverage but also positions it as a premium airport booth choice for brands to achieve strategic communication in the Southwest market.
