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- Specs
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- Media Map
| Area：Hangzhou | Type：airport | Frequency：160 |
| Address：Hangzhou Xiaoshan International Airport | Format：led | Duration：10s |
| Location：T3 Domestic Arrival Mezzanine Baggage Claim | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.8 × 10.58 m | Min Period：4weeks |
As the main domestic terminal at Hangzhou Airport, T3 consistently leads East China in annual passenger throughput, with an average of over 50,000 domestic arriving passengers per day. This media location offers advantages such as mandatory exposure, long dwell times, a high-quality audience concentration, and strong scene relevance, making it particularly suitable for promoting tourist destinations, driving local consumption, and enabling precise engagement and emotional resonance for high-end retail and FMCG brands. It serves as a core media platform for creating a marketing loop that connects passengers immediately upon arrival.
The process of entering the baggage hall from the mezzanine and waiting to collect luggage takes an average of 8–15 minutes. During this time, passenger pace slows, attention is concentrated, and the surrounding environment is relatively quiet. LED screens can effectively capture attention and create deep memories, far superior to fragmented exposure in departure areas or public spaces. The content of the advertisement closely matches the situational needs, greatly enhancing brand message receptivity and conversion potential.
With its four key elements—full coverage, high-sensitivity scenarios, premium audience, and strong visual focus—LED becomes a strategic media gateway connecting air travel with ground consumption. It is an ideal choice for brands looking to deeply engage the Yangtze River Delta market, achieve precise reach, and drive efficient conversion. LED content can be intelligently switched for holiday promotions, regional characteristics, or real-time flight information, enhancing interactivity and relevance and strengthening brand affinity.
Located at the lintel from the T3 domestic arrivals mezzanine to the baggage claim escalator, this is a mandatory passage for domestic arriving passengers heading to the baggage claim area, with no alternative routes. It achieves 100% forced coverage of arriving passenger traffic. After entering the terminal from the arrival bridge, passengers must pass through this area to reach the baggage carousel. The screen is positioned perfectly within the passengers' main line of sight, creating an unavoidable exposure scenario and laying a solid foundation for the effective delivery of brand information.
The exposure value is the core competitiveness of this LED screen. The arrival scene it occupies has unique marketing value. At the end of their journey, arriving passengers show significantly increased attention to information about local services, consumer goods, and more. Brands can leverage this for precise contextual marketing, effectively enhancing conversion potential. Additionally, the closed pathway with no other media interference allows brand information transmission to reach nearly 100%, with memory retention more than 40% higher than ordinary outdoor media, building an efficient arrival-end communication loop for the brand and serving as a high-quality media resource to boost terminal brand influence.
In terms of passenger coverage, it can achieve indiscriminate coverage of all domestic arriving passengers, including business returnees, tourists returning home, and those visiting friends and relatives, with business passengers accounting for over 35%. There is a high concentration of high-net-worth individuals with family incomes above 500,000 yuan, providing a traffic foundation for brands to accurately reach multiple consumer segments. Additionally, passengers spend an average of 8-10 minutes in this area, ensuring in-depth reception of the information.
