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| Area：Hangzhou | Type：airport | Frequency：120 |
| Address：Xiaoshan International Airport | Format：led | Duration：10s |
| Location：T4 Departure Level Domestic Security Check Gate Entrance | Min Qty：2 | |
| Size：3.6 × 17.28 m | Min Period：4weeks |
Located directly above the essential passage that domestic departing passengers must go through before entering the T4 domestic security checkpoint, all departing passengers must queue or pass through here. As a key visual focal point after check-in and before security, the screen falls within the natural line of sight of passengers, creating an unavoidable, distraction-free viewing scenario with nearly 100% reach.
The LED at the entrance of the domestic security gates on the T4 departure level integrates mandatory exposure, premium audience, immersive experience, contextual empowerment, and strategic rarity. It is a top-tier outdoor digital media resource for efficiently building brand awareness and mindshare among high-value users nationwide and even globally. As the latest generation intelligent terminal at Hangzhou Airport, it represents the modern image of the Yangtze River Delta aviation hub.
As an important supporting project for the Hangzhou Asian Games, the entrance to the domestic security gates on the departure level is equipped with an advanced LED display system, providing passengers with an intelligent service experience. The LED display system embodies the concept of a smart airport and enhances the travel experience through technology, making it a key part of Hangzhou Airport’s smart upgrades.
The LED at the entrance of the domestic security gates on the T4 departure level integrates mandatory exposure, premium audience, immersive experience, contextual empowerment, and strategic rarity, serving as a top-tier outdoor digital media resource for efficiently building brand awareness and mindshare among high-value users nationwide and globally. With its unique location, advanced technical configuration, and high-traffic exposure, it has become a prime choice for airport advertising media.
With the four core advantages of high-net-worth traffic, mandatory reach, brand premium, and intelligent interaction, it serves as a golden bridge for brands to connect with high-end business travelers. Whether enhancing brand image, promoting new products, or achieving precise marketing, this media location can create significant commercial value for advertisers and is an indispensable strategic resource in airport media investment portfolios.
As the only security checkpoint entrance for domestic departing passengers at Terminal 4, the LED screen achieves 100% passenger coverage. Travelers must stop here to complete the security process, creating an uninterrupted environment for brand message reception. Positioned uniquely above the self-service verification gates, every traveler is compelled to look directly at the screen, resulting in nearly perfect message delivery.
Long queues form in front of the domestic security gates. Business travelers check their itineraries against their boarding passes, while families organize their carry-on luggage. The domestic departure flow reaches an average of 50,000 passengers per day, all of whom must complete security checks at the gate entrance. The LED large screen directly above has become a core marketing platform for brands to capture high-end traffic. From a commercial investment perspective, it builds high cost-effectiveness in advertising with three core advantages: precise traffic targeting, mandatory reach, and premium brand exposure.
For advertisers, it is not only a precise channel to reach high-net-worth audiences but also a high-quality platform for shaping a premium brand image. It achieves dual enhancement of marketing effectiveness and brand value. In this scenario, advertising memory retention is 58% higher than traditional outdoor media, providing an excellent setting for deep brand message implantation.
