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- Media Map
| Area：Hangzhou | Type：airport | Frequency：120 |
| Address：Hangzhou Xiaoshan International Airport | Format：led | Duration：15s |
| Location：Directly above the domestic security checkpoint at T3 | Min Qty：3 | |
| Size：4.2 × 22.8 m | Min Period：4weeks |
With its elevated vantage point and open, unobstructed viewing environment, the screen provides a 160° wide-angle coverage, effectively reaching through densely crowded areas and creating deep impressions during the security check preparation phase when passengers' attention is highly focused.
As a key visual focal point that cannot be bypassed in the departure process, the LED screen directly above the T3 domestic security checkpoint not only has a strong mandatory exposure feature but also, due to the ceremonial nature of its location and its connection to travel, appeals to advertisers in finance, insurance, and technology brands seeking both precise audience targeting and quality positioning. It is a strategic-level digital media asset in the Yangtze River Delta aviation hub, combining scale effect with communication quality.
Located above the essential passage that all domestic departing passengers in Terminal 3 must pass through to enter the security area, every traveler queues or walks past this point. Regardless of their direction or the duration of their stay, they cannot avoid looking at the screen, achieving nearly 100% coverage and mandatory exposure. This allows advertisers to precisely reach a core audience with strong purchasing power, decision-making authority, and brand sensitivity.
With its status as the largest single LED screen in an airport nationwide, offering 100% mandatory reach, a zero-interference enclosed space, and a massive visual impact, the LED screen has become a prime spot in airport advertising media. It creates marketing value with low interference, high memorability, and strong conversion, helping brands establish a high-end image.
With the triple advantages of compulsory reach, stunning visuals, and precise audience targeting, a unique marketing barrier is formed. It is not merely a screen to display the brand but also a bridge connecting the brand with high-net-worth customers, making every illumination of an airport LED an efficient conveyance of brand value.
The core value of airport LEDs lies in 100% compulsory reach. As a necessary passage for departures within the country, the T3 security checkpoint experiences over 100,000 passengers daily. While waiting in line, travelers either look up to confirm directions or shift slightly to wait for clearance. The LED screen is perfectly placed in the prime visual area, creating an inescapable exposure scenario. Unlike scattered and avoidable screens in the waiting hall, the LED captures attention exclusively in a confined space. With an average waiting time of 12 minutes, there is ample opportunity for brand messages to embed themselves in memory, achieving nearly perfect information transmission.
Thanks to the triple advantages of compulsory reach, precise audience targeting, and stunning visuals, it has become the core entrance for brands to capture high-end traffic, building an efficient marketing bridge for advertisers. Brands advertising here can leverage the city’s image to achieve emotional resonance, reinforcing associations with high-end and trustworthy qualities, thus enhancing market premium potential.
By combining high-net-worth traffic, compulsory reach, and brand premium, a unique investment barrier is established. It is no longer just a display screen but a key bridge for brands to connect with their core audience and realize commercial value growth. Every investment in airport LED advertising is converted into tangible brand influence and market returns.
As a rare advertising resource in the airport’s core flow, its investment value is not only reflected in high exposure and precise reach but also in its capacity to build long-term brand assets. It covers travelers with strong purchasing power, making it suitable for high-end brands.
