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- Specs
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- Media Map
| Area：Dalian | Type：airport | Frequency：0 |
| Address：Dalian Zhoushuizi Airport | Format：bulletin board | Duration：0 |
| Location：Domestic Departure Lounge, Level 2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6m(W)×3m(H)*2面 | Min Period：year |
All domestic departing passengers, after completing check-in, need to queue in the free hall area to enter the security checkpoint. Regardless of the flight schedule, passengers typically spend 5–15 minutes here, naturally scanning their surroundings, which allows the billboard content to receive stable and continuous attention. Due to its scarcity and high communication efficiency, it has become an important platform for brands to establish offline influence at the Dalian aviation hub.
The billboard leverages forced traffic flow, high-quality audience, high-attention window, and strong visual presentation to create a brand communication environment that combines both breadth and depth. For brands that aim to balance effective exposure with image building, this represents an essential strategic point in the Dalian and broader Northeast aviation media landscape, effectively improving brand recognition efficiency.
As a core transitional area media for passengers after check-in and before entering security, it offers a unique communication scenario and high-value reach. Its media advantages lie not only in the unavoidable flow of people but also in the audience's psychological state and willingness to receive information at this stage, making it an important vehicle for achieving efficient brand exposure and emotional connection.
Relying on aviation hub traffic and regional cultural empowerment, this billboard has become a core marketing platform for brands to deeply engage the Northeast market and enhance brand presence.
This area is the essential route that travelers take from check-in to security, with a high flow of people and a high rate of advertising exposure. As a professional advertising medium, it is used for corporate brand promotion and product marketing. As a prime marketing touchpoint at Dalian's aviation hub, the second-floor domestic departure lounge billboard, with its unique scene advantages and regional adaptability, has become a premium medium for connecting brands with high-value customer groups.
The billboard is located close to the check-in counters and security checkpoints, covering over 19.28 million departing passengers annually, with an average daily reach of 53,000 travelers, more than 50% of whom are business travelers. It attracts high-spending potential customers. The design of the billboard incorporates the romantic coastal characteristics of Dalian, and some panels can feature marine elements such as whales and seagulls, aligning with the city's seaside and sky cultural identity and creating a deep connection between brand advertising and the city’s image.
Travelers spend an average of more than 40 minutes in this area. The billboard’s high-definition screens and prominent displays ensure strong exposure, with an information reach rate exceeding 98%. Whether promoting cultural and tourism brands such as Jinshitan and Laohutan, or reaching business audiences for high-end brands, advertising in this travel scenario can achieve precise conversions. The billboard’s value is demonstrated through three aspects: precisely reaching high-net-worth travelers, enhancing exposure through visual focus, and linking to the regional marine culture, in combination with the dwell time of the audience.
Whether promoting coastal tourist attractions for cultural and tourism brands or strengthening local brand recognition, this feature allows for dual dissemination of brand image and the city’s identity, bridging psychological distance with travelers while enhancing the brand’s regional adaptability and unique communication potential.
