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| Area：Dalian | Type：airport | Frequency：0 |
| Address：Dalian Zhoushuizi Airport | Format：bulletin board | Duration：0 |
| Location：2nd Floor Domestic Departures Check-in Hall | Min Qty：1 | |
| Size：12m(W)×3.5m(H) | Min Period：year |
The airport lightbox resources in this area are uniformly managed by the airport authorities or authorized agencies and require advance scheduling. Due to their scarcity and high communication effectiveness, they have become a key platform for many brands to establish offline exposure in Dalian and even the Northeast market. As the last stop for passengers before leaving Dalian, check-in hall advertising not only conveys commercial information but also carries the city's image and brand tone.
As a high-value outdoor media resource within the terminal, it demonstrates irreplaceable advantages in brand communication due to its unique spatial characteristics and audience attributes. With precise crowd coverage, high-quality audience structure, excellent visual conditions, and deep scene integration, it creates an efficient, credible, and premium brand communication environment. This makes it a strategic medium for brands to achieve high-impact exposure and emotional resonance in Northeast China.
As the last public urban space passengers encounter before departure, the check-in hall functions as the city's image outlet. Placing airport lightboxes here not only conveys commercial information but also implies authority and quality, helping to shape a high-end, relable, and international brand image, making it especially suitable for cultural tourism promotion, government and corporate publicity, new product launches, and large-scale IP events.
Covering the main routes where passengers check in, this area is a must-pass for travelers, with a high daily footfall and advertising exposure rate, reaching over 90% of domestic departing passengers. Airport advertising is integrating resources through a platform-based approach to improve placement efficiency and is also leveraging social media to enhance communication effects.
Light boxes are the prime marketing battleground for Northeast Airlines, located at the critical juncture of the airport’s main flow, providing full visual coverage throughout the check-in and security process. They serve as a strategic media platform for reaching high-net-worth passengers and act as visual focal points for travelers during check-in, creating mandatory exposure that captures attention immediately.
The light boxes in the departure check-in hall are key visual guidance and advertising media within the terminal. With their precise placement, diverse design formats, and powerful functionalities, they serve as an important visual link between passengers and airport services. The design cleverly incorporates elements of Dalian’s marine culture, using colors inspired by Dalian’s natural blues and greens, transforming the airport space into an extension of the city’s cultural identity and conveying a sense of regional recognition.
The light box system is not only a functional visual guidance tool but also a spatial art installation that integrates local culture. Through precise positioning, diverse formats, and intelligent features, it creates a modern travel space that is orderly yet visually rhythmic during passengers’ 60-100 minute wait times, serving as the city’s first window of light to showcase Dalian’s charm to visitors from all over.
Light boxes are a prime marketing area for brands to deeply engage with Northeast Airlines’ traffic and reach high-value passengers. Their unique media advantages precisely meet the core needs of commercial advertising. Business travelers account for over 40% of the audience, while nearly half are tourism consumers, enabling brands to accurately target mid-to-high-end audiences and significantly improve advertising conversion efficiency.
