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- Specs
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- Media Map
| Area：Guangzhou | Type：airport | Frequency：96 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：15s |
| Location：T1 Departure Main Building Flag Position | Min Qty：2 | Operating Time：0-24o'clock |
| Size：13.92 × 20.16 | Min Period：week |
Baiyun Airport handles over 60 million passengers annually, with a significant proportion of international travelers. The LED screens in the National Flag area gather a large number of business executives, government officials, high-net-worth individuals, and outbound tourists, providing brands with a precise and efficient high-end communication platform. This helps express the city's image and corporate value on a global scale. Positioned next to the national flag, the area naturally conveys a sense of solemnity and national identity. Placing content here easily gains audience psychological recognition and elevates brand image, making it especially suitable for government campaigns, national brands, major festivals, or international promotion projects.
With its unique location, technical specifications, and communication value, the media becomes an ideal choice for brands to conduct high-end promotion at Guangzhou Baiyun International Airport, a national hub. It is more than just a screen; it serves as an important communication hub that connects national image, city gateway, and global travelers.
The LED is not only a high-exposure advertising medium but also a composite communication asset that integrates national symbolism, premium scenarios, and strategic traffic. With no surrounding obstructions, advertising interference is minimal, and travelers’ attention is highly concentrated on the screen. The curved design perfectly fits the terminal’s high-ceiling structure, creating a high-end immersive atmosphere and enhancing brand recall.
T1 National Flag LED media combines seven key advantages: full traffic coverage, extra-large size, curved design, top-notch image quality, high-frequency exposure, landmark value, and premium audience. It has become one of the most commercially valuable airport media in South China, making it an ideal choice for brands to enhance their image and expand influence.
The T1 departure main terminal where the airport LED is located is the main flow area for passengers, encompassing diverse groups such as business travelers and visiting family. Passengers often slow down near the national flag, allowing information to reach the target audience accurately and avoiding ineffective exposure. Leveraging the unique atmosphere of the flag location can give the brand a solemn and positive image. Combined with Baiyun Airport’s influence as a hub, it enables the brand to both convey information and enhance its tone and reputation simultaneously.
The core competitiveness of the LED lies in the solemn attributes of the flag location, which gives the airport LED a unique emotional undertone. Content placed here will naturally associate with patriotism and positive values, enhancing public goodwill toward the brand. It also helps elevate the brand tone through its special placement at the flag, making the investment not only effective in advertising but also valuable for building long-term brand reputation for cooperating brands.
With its largest size, best location, strongest visuals, and highest exposure, the media becomes the most valuable media resource in the airport. For brands, this represents a golden platform capable of 100% reaching high-net-worth business travelers, creating a strong brand impression, and achieving efficient communication.
Relying on Baiyun Airport’s role as a transportation hub, the LED also has extremely high brand display value, capable of 100% covering high-net-worth business travelers on T1 domestic and international departures. It reaches tens of thousands of passengers daily, and its high-frequency looped playback ensures continuous brand message penetration. For companies looking to enhance brand tone, it is not only a channel for information delivery but also a premium platform to leverage the hub environment for brand endorsement and strengthen brand credibility. This is the core value that differentiates LED from other communication carriers.
