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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：0 |
| Location：T2 Departure Check-in Hall | Min Qty：1 | |
| Size：7.88×10.84 | Min Period：month |
The giant lightbox in the Departure Check-in Hall of Terminal 2 is a rare media asset with scale, precision, and contextual premium as its core advantages. It provides brands with a high-quality communication path from visibility to recognition. As a high-end static media located in the airport's core area, it has significant communication advantages and brand value. Whether travelers are checking in, waiting for companions, or heading to the security check, they cannot avoid this visual focal point.
The lightbox is positioned at the same height as directional signage, naturally integrating into passengers’ information acquisition behavior and creating a dual reach mechanism of passive reception and active attention, greatly enhancing ad recall. The check-in hall is a mandatory area for all domestic departing passengers before entering security, with concentrated foot traffic and a single pathway, leaving no diversion possibilities. The giant lightbox is precisely positioned at the end of the check-in islands or on both sides of the main aisle, aligning with the natural sightline of passengers, achieving near 100% coverage efficiency.
The lightbox is not just a large physical display but also a strategic 'high-value communication node,' combining four core elements: mandatory reach, quality audience, visual dominance, and contextual premium. It provides brands with an irreplaceable high-end offline communication platform and serves as an important carrier for building long-term brand equity. The content can be adjusted dynamically based on flight schedules, and international flight periods automatically switch to multilingual versions, enhancing communication accuracy.
The giant lightbox suite in the Departure Check-in Hall of Terminal 2 is a shining jewel in the airport media matrix. With its precise contextual targeting, stunning visual effects, and powerful communication capability, it has become a strategic platform for brands to engage with high-end business and travel audiences.
The lightbox package has transcended the scope of traditional advertising mediums, becoming a strategic bridge for brands to establish deep connections with high-end business travelers. This "world crossroads," with a daily flow of 235,000 people, ensures that every display is a global showcase of the brand image, and every second of exposure represents an infinite extension of commercial opportunities.
The giant airport lightboxes in the departure check-in hall, with four core advantages—hub traffic, visual impact, precise audience, and scene resonance—have become strategic media resources for high-end brands to connect with high-net-worth individuals. Their commercial value is continuously amplified in travel scenarios, precisely positioned at the golden node linking check-in islands and security channels. During the critical process of passengers preparing to board, they create unavoidable exposure opportunities. Their reach efficiency is 300% higher than ordinary outdoor media, providing a massive base of high-end exposure for brands.
From covering tens of millions of passengers to reaching precise target groups, from stunning visual presentations to deep scene resonance, the giant airport lightboxes in the T2 departure check-in hall at Baiyun Airport leverage multi-dimensional advantages to create a closed loop for high-end marketing. They become the preferred medium for brands to enhance influence and drive conversions, continuously releasing commercial value at the core of the Guangdong-Hong Kong-Macao Greater Bay Area’s aviation hub.
With irreplaceable advantages in traffic, audience, and scenarios, they have become a rare resource for brands to tap into the high-end market. Their low-investment, high-return investment attributes enable both short-term commercial conversion and the accumulation of long-term brand value, making them the optimal solution for brands planning a high-end marketing strategy.
