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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 101, Chaoyang North Road | Format：led | Duration：15s |
| Location：Chaoyang Joy City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5.2m*2.5m=13.00㎡ | Min Period：2weeks |
The atrium LED screen is one of the most valuable indoor advertising media in the eastern region of Beijing. With its high foot traffic, high resolution, and prime location, it provides an excellent platform for brand exposure. Advertising here not only allows precise reach to high-spending audiences but also perfectly aligns with high-end lifestyle brands, creating emotional connections and enhancing brand image.
Located at the northeast corner of the intersection of Chaoyang North Road and Qingnian Road, along with Yaojiayuan Road and Chaoyang Road forming a three-horizontal and three-vertical road network, this area has become the gathering place for numerous high-end residences due to the eastward shift of Beijing’s urban development focus. It is gradually becoming a central living area and the preferred location for Beijing’s new wealthy class and senior urban professionals to purchase property. The high-standard technical setup enhances the brand's display quality and amplifies the influence and memorability of advertisements.
As an important consumption landmark in eastern Beijing, the daily foot traffic is massive. During the 15th anniversary celebration, single-day foot traffic reached 221,000 people. As a key advertising platform in the commercial district, it showcases various brand promotion content, complementing other display facilities in the shopping mall to form a complete media network. It supports dynamic content playback, with clear and bright imagery and outstanding visual effects.
The atrium LED screen on the first floor at Gate 15 of Chaoyang Joy City is not just a commercial display; it is an emotional bridge connecting brands with consumers. With its precise location, excellent technology, and versatile applications, it creates infinite possibilities for communication in the highly valuable commercial space.
Located at No. 101 Chaoyang North Road, Chaoyang District, it serves as a visual bridge connecting the inside and outside of the mall. With its precise location advantages and outstanding communication effectiveness, it has become an important media node in Beijing's eastern commercial area. Situated at the first-floor atrium of the Gate 15 entrance, directly facing the mall's main passage, it is the golden intersection of traffic flow throughout the shopping center. Whether consumers enter from Chaoyang North Road or take Line 6 of the subway to Qingnian Road Station, they must pass through this visual focal area.
With the fourfold empowerment of location, traffic, scenario, and technology, it has become a rare media resource for brands to reach high-value groups and achieve efficient conversion. It is more than just a screen; it is an emotional interface connecting brands with trendy lifestyles. Its advantages are rooted in the mall's commercial DNA and user ecosystem. Within a 3-kilometer radius, it covers 76 high-end communities, 12 Grade-A office buildings, and 8 five-star hotels, creating a threefold traffic network of upscale residential areas, business offices, and subway commuters, reaching over 300,000 precise targets daily.
The LED screen perfectly balances the three key investment elements of precise reach, high conversion, and moderate cost. It is the optimal point in the shopping center media matrix for cost-effectiveness, especially suitable for brands with limited budgets but seeking high returns.
The investment value of the large screen far exceeds that of single media placements. It is a strategic hub connecting brands with the city's young consumer base and a golden lever for integrating fan economy, experiential consumption, and social communication marketing. This screen has become a must-have entry point for brands to precisely reach high-value young consumers in the city. Its investment value continues to grow as the influence of the shopping center expands, making it a high-return, low-risk, premium choice for brand marketing budgets.
