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| Area：QINGDAO | Type：airport | Frequency：144 |
| Address：Jiaodong International Airport | Format：led | Duration：5s |
| Location：Check-in Hall Elevator | Min Qty：2 | |
| Size：7.36 × 5.76 | Min Period：week |
The LED advertising space on the elevators in the check-in hall is located in the core area of the airport and is the first impression area for travelers entering the airport. It can effectively enhance brand awareness and favorability. When travelers see your advertisement during the check-in process, it not only leaves an initial impression but also associates your brand with the upcoming journey, creating emotional value for the brand by showcasing destination scenery and inspiring the desire to travel while travelers check in.
The LED advertisements on the elevators in the check-in hall of Jiaodong International Airport are among the most valuable advertising locations in the airport. By taking advantage of travelers’ prolonged stay during check-in, and through high-frequency, large-sized displays, the brand leaves a deep impression in travelers’ minds, establishing a strong first impression for the journey.
With its prime location, advanced technology, and innovative display formats, it has become an important platform for airport information dissemination and brand display. As part of the terminal’s intelligent facilities, it provides travelers with a more convenient and richer travel experience. It not only brings exposure but also creates emotional value for the brand, leaving a positive expectation for travelers.
Through a dual-scene layout in the elevator cab and waiting area, embedded at key nodes along travelers’ departure routes, it serves as a media link connecting check-in, security, and waiting areas. The airport LED displays not only fit the spatial characteristics of the elevators but also precisely match travelers’ information reception habits before departure, providing practical guidance while offering a close-range, high-focus platform for brand presentation, allowing the value of LED advertising to be efficiently realized in fragmented scenarios.
The LED integrates into the Starfish Architecture with a minimalist design, echoing the conch and wave elements of the air traffic control tower, while providing clear lighting to ensure the safety of both elderly and young travelers. In the interplay of light and shadow, it serves not only as a practical facility for passengers but also as a small window conveying the open and inclusive spirit of the Jiaodong region, making every moment on the escalator a reassuring and comfortable note in the journey.
As a regional hub, passengers include business elites, quality-conscious families, and international transit travelers. With strong purchasing decisions and high acceptance of premium brands, LED can convey brand information to this high-net-worth audience accurately without deliberate screening, making it especially suitable for promoting luxury, finance, and cultural tourism brands, ensuring each exposure reaches a potential decision-maker.
As a core form of digital media, its content and scheduling can be flexibly adjusted, accommodating both short-term promotions and long-term brand building. At the same time, with the regional characteristics of upgraded cultural tourism on the Jiaodong Peninsula and frequent trade with Japan and South Korea, airport LEDs can meet the marketing needs of high-end manufacturing, finance, and other business brands, while also supporting cultural tourism and cross-border consumption scenes, creating a diversified revenue space.
Leveraging the 30-second golden waiting time for passengers at the elevator, brand messages achieve deep reach, ensuring every investment translates into effective engagement with decision-makers. Its contextualized and humanized communication approach allows brand exposure to go beyond mere advertising, becoming part of the travel experience, while also making the communication impact more penetrating and sustainable.
