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| Area：QINGDAO | Type：airport | Frequency：288 |
| Address：Jiaodong International Airport | Format：led | Duration：30s |
| Location：Entrance hall with columns on all four sides | Min Qty：3 | |
| Size：2.24 ×6.24 ×4面 | Min Period：周 |
The four-sided pillar LED advertisements not only enhance the technological and modern feel of the airport but also provide a high-value display platform for advertisers. They are an important part of the smart airport construction at Qingdao Jiaodong International Airport. The arrival hall is a must-pass area for departing passengers, ensuring 100% coverage of domestic arriving passengers and those being picked up. Moreover, most airport passengers belong to the 'Four Highs' group: high positions, high education, high income, and high spending power, making it an ideal place for high-end brand promotion.
The arrival hall is the first spacious area that all domestic arriving passengers enter after collecting their luggage, making it a must-pass area for departing passengers. Qingdao Jiaodong International Airport handles over 24 million passengers annually. The arrival hall in the domestic arrivals area, as the first open space passengers enter after collecting their luggage, naturally becomes a high-density gathering point.
The four-sided pillar LED displays in the Jiaodong International Airport arrival hall are not simply advertising spaces; they are golden opportunities for brands to establish emotional connections with passengers. In the final moments before passengers depart, these displays leave a lasting impression with stunning visual experiences, inspiring future consumption. Each pillar-type LED billboard features a four-sided screen design with seamlessly connected corners, achieving 360-degree, no-dead-angle display and delivering a breathtaking visual experience for passengers.
They serve as the first visual landmark for passengers arriving in the city, rooted in the Level 1 arrival hall traffic hub, positioned directly opposite the arrival exits, perfectly integrating architectural structure with media functionality. This setup not only provides brands with an immersive display platform but also offers passengers and those picking them up a visual experience that is both practical and enjoyable.
The dual attributes of commercial value and public service value enable the four-sided LED pillar to go beyond being just an advertising medium, becoming an important link connecting the city, the airport, and travelers. It provides brands with a high-end, situational communication platform while also enhancing audience goodwill through the dissemination of practical information, achieving a win-win for both commercial benefits and public value.
As a compulsory passage for all domestic arriving passengers after collecting their luggage and entering the city, while also covering the crowd coming to pick up passengers, it achieves dual coverage of 100% of both arriving passengers and pick-up traffic. Unlike scattered advertising points inside the terminal, the arrival hall, as the first open space after arrival, naturally becomes a high-density passenger gathering point. The LED screen becomes the first visual focus for travelers exiting the arrival corridor, allowing brand information to occupy the mental high ground first.
The core value lies in reaching two high-value groups: arriving passengers and the pick-up crowd. Arriving passengers have just finished their journey and are in a relaxed state, sensitive to surrounding information, making brand messages received at this time more likely to be remembered. The pick-up crowd has a relatively long waiting time, with more focused attention to fully absorb the content displayed on the screen.
For brands, it is not only a high-end display platform but also an efficient bridge linking incoming passenger traffic with the local market. The media value, strengthened by the uniqueness of the scenario and the high relevance to the audience, provides an irreplaceable competitive advantage.
