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| Area：QINGDAO | Type：airport | Frequency：288 |
| Address：Jiaodong International Airport | Format：led | Duration：5s |
| Location：Domestic baggage hall exit from above | Min Qty：1 | |
| Size：16.32 × 2.88 | Min Period：week |
In the high-altitude area above the domestic baggage claim exit at Qingdao Jiaodong International Airport, a 47-square-meter giant airport LED screen has quietly become the first visual focal point for travelers arriving in the city. As the core node connecting luggage collection and transportation transfers, the LED is not only a premium spot for outdoor media, but also, by accurately capturing high-net-worth passenger traffic and providing unobstructed visual coverage, serves as a strategic bridge for brands to connect with the market. Using the scene as a medium, it maximizes the communication value of the airport LED during a crucial stage of passengers’ journeys.
The LED occupies a prime position directly above the domestic baggage hall exit, right along the path travelers take from collecting their luggage to heading towards the subway, taxis, or airport buses. Unlike scattered advertising points within the terminal, this is the only exit where passenger flow converges. All domestic arriving passengers naturally come into the visual coverage range of the airport LED, with a forced exposure rate as high as 95%.
The LED’s visual penetration is even stronger, with no surrounding buildings or other media to block it. From a distance, it captures travelers' attention, and as passengers walk towards the exit, their line of sight naturally extends upward. The high-altitude placement of the LED perfectly aligns with this habit, creating a scenario where the content is inevitably seen without conscious effort, allowing brand messages to be implanted in a relaxed atmosphere.
With a domestic passenger throughput exceeding 23 million annually, the daily exposed audience surpasses 60,000 travelers, covering exactly the three high-value groups: business travelers, tourists returning home, and vacation visitors. Business travelers pay attention to premium services and office equipment, tourists are eager for local cultural and tourism experiences, and returning home travelers have needs for family consumption and quality upgrades.
The core advantage of this airport LED lies in its deep integration of four key values: exclusive scene, visual impact, precise audience targeting, and alignment with decision-making, making it an efficient bridge for brands to connect with the high-end market. It is more than just a display screen; it is the final marketing stronghold for brands at the airport hub. Its investment value will continue to grow along with the continuous increase in passenger flow at Jiaodong Airport and the aggregation of high-end customers.
The airport LED above the baggage claim exit becomes a rare resource for brands seeking to capture the high-end market, thanks to its irreplaceable scene advantages, stunning visual presentation, and precise audience reach. It breaks away from the passive communication logic of traditional outdoor media by deeply integrating the value of the airport LED with travelers’ exit path, allowing brand messages to efficiently penetrate at the most critical decision-making points.
As travelers pick up their luggage and walk toward the exit, their line of sight naturally sweeps across the high-altitude area. The LED’s high-altitude placement perfectly matches this behavior, enabling effective reach without deliberate guidance. The scene advantage of aligning with the natural line of sight ensures that every exposure of the LED can precisely reach the target audience, avoiding the resource waste of traditional broad-spectrum outdoor media and making it especially suitable for high-end brands pursuing precise marketing.
With its precise targeting of high-net-worth customers and scene-based communication advantages, it becomes a value-rich investment for brands. It is not only a medium for brand exposure but also a core hub connecting high-end consumer demand with commercial value, providing investors with long-term and stable returns.
