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| Area：QINGDAO | Type：airport | Frequency：0 |
| Address：Jiaodong International Airport | Format：billboard | Duration：0 |
| Location：domestic and international concourse bridge | Min Qty：134 | |
| Size：3.43 × 1.13 | Min Period：month |
Through carefully designed billboard content, brands can leave a strong impression on travelers the moment they arrive at the airport. Its unique location and high reach make it a popular choice for many brands, reflecting the airport’s emphasis on the traveler experience while providing advertisers with a high-value advertising platform. It allows precise targeting of high-spending audiences, making it especially suitable for cross-border or premium brand promotion.
With targeted placement of inner boarding bridge billboard ads, brands can accurately match their audience, increasing advertising conversion rates. Such precision is particularly valuable in the airport advertising market, where achieving high audience targeting is typically difficult. Given that the annual passenger throughput at Jiaodong Airport exceeds 24 million, the exposure of inner boarding bridge billboard ads is extremely impressive, reaching tens of thousands of people in a single day.
International airport inner boarding bridge billboard sets are flat advertising media installed on both walls of the terminal’s boarding bridges. They are an important part of the airport’s advertising resource system and, together with external bridge sticker sets, create a complementary internal-external media matrix. Located inside the boarding channels of the terminal’s five piers (A, B, C, D, E), they are a mandatory path for travelers moving from the waiting area to their boarding gate and the last high-attention advertising touchpoint before departure.
All travelers boarding via the bridge pass through this area. The bridge interior contains no other commercial facilities, so attention to ads is highly concentrated, with clarity far surpassing mixed-use terminal areas. The billboards correspond directly to the boarding gates, enabling targeting for passengers of specific flights, resulting in high advertising precision.
Airport media resources offer a highly precise advertising format, which, thanks to its unique location advantages and high exposure rates, has become an ideal choice for brands to conduct targeted marketing towards high-end air travelers. As a key media element of the country’s first centralized single-terminal five-finger concourse airport, it not only serves as a commercial platform but also forms part of the airport’s overall visual experience, enhancing brand impression for passengers throughout the last mile from waiting to boarding.
With five core advantages—100% coverage, precise flight targeting, long engagement duration, interference-free environment, and visually impactful scale—billboards have become one of the highest ROI advertising formats within the airport media matrix. They are especially suitable for high-end brands, business products, travel destinations, and international brands to conduct precise marketing, establishing deep brand connections at the golden decision point before passengers board, instilling brands with premium attributes and international influence.
The investment value of billboard advertising essentially lies in the triple combination of scarce scenarios, high-net-worth audiences, and brand momentum. It not only addresses marketing pain points such as the difficulty of reaching high-end audiences and low memory retention but also achieves dual returns in brand value and commercial conversion through deep integration with the airport’s commercial ecosystem. For brands pursuing long-term brand building and efficient ROI, airport media is both a strategic choice to capture high-end traffic and a stabilizer against market fluctuations, making its investment value increasingly prominent in the competitive landscape.
