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| Area：QINGDAO | Type：airport | Frequency：0 |
| Address：Jiaodong International Airport | Format：Light box | Duration：0 |
| Location：International Arrivals Concourse Junction | Min Qty：1 | |
| Size：1.49 ×2.19 ×4面 | Min Period：month |
With full circulation coverage, targeting high-net-worth customers, and focusing on immersive display, it has become a prime vehicle for brands to connect with cross-border traffic and convey an international image. It precisely captures travelers' attention upon arrival, serving as the first centralized display scenario for international travelers with no other media interference, achieving 100% coverage of an annual average of over 2.67 million international and regional passengers.
The lightboxes at the International Arrival Corridor gather at the entrance and leverage four core advantages: unique location, top-tier clientele, efficient communication, and long-term value appreciation. This makes it a strategic communication asset for brands expanding into global markets, particularly in the Northeast Asia region. Its investment value lies not only in immediate high returns but also in the long-term value that grows as the airport’s international influence increases, making it the golden choice for cross-border brand communication.
Located at the core hub of Terminal 1’s International Arrival Corridor, it is the only passage that all international travelers must pass through after completing immigration checks to reach the baggage claim area, forming an undivided, fully reachable communication loop. As the first brand visual touchpoint post-arrival, it is deeply tied to travelers’ first impressions of Qingdao, with brand memory retention rates 40% higher than ordinary scenarios.
As the only gathering node for international flight passengers after disembarkation, with no alternative paths, all cross-border travelers converge and wait here. The lightbox advertisements, in this naturally enclosed scenario, achieve 100% uninterrupted audience coverage.
Lightbox advertising precisely targets high-net-worth audiences among the tens of thousands of international travelers daily, with a high proportion of businesspeople and high-end tourists who possess strong purchasing power and decision-making intent. This naturally aligns with the positioning of luxury goods, high-end automobiles, financial services, and other brands. Leveraging the advantages of the airport's dense Japan-Korea express routes and global flight coverage, lightbox ads can reach both travelers from neighboring Asian countries and cross-border travelers from Europe, America, and Southeast Asia, becoming an important touchpoint for global brand communication.
With the airport’s daily 41 Japan-Korea flights and the third busiest Seoul route nationwide, lightbox ads can reliably reach core Japanese and Korean audiences while also covering intercontinental travelers from Europe, America, and Southeast Asia.
Thanks to their precise audience coverage, unique display perspectives, and perfect alignment with international travelers’ behavior, lightbox ads have become the golden choice for high-end brands’ international marketing. The ads not only serve as a visual focal point for international travelers arriving in Qingdao but also act as a key point for establishing an emotional connection between brands and international travelers, covering major sightlines of international passengers to ensure high exposure.
As a hub and gateway for Northeast Asia, the airport naturally lends brand credibility to lightbox advertising. Subconsciously, travelers associate the airport’s professionalism and efficiency with the advertised brands, significantly enhancing trust and reputation. The ambiance of the setting and brand image mutually empower each other, making lightbox advertising not merely an information carrier but also an important tool for high-end brands to showcase their global presence.
