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| Area：QINGDAO | Type：airport | Frequency：0 |
| Address：Jiaodong International Airport | Format：Light box | Duration：0 |
| Location：Domestic Arrival Concourse Junction | Min Qty：2 | |
| Size：20.9 × 3.65 | Min Period：month |
The lightbox set adopts a multi-form combination design, with pillar and wall lightboxes forming an interconnected matrix that presents images with a 360-degree view, leaving no blind spots. This design naturally attracts passengers waiting for luggage or in transit. Its high-definition display technology and anti-glare treatment ensure visual comfort while enhancing information delivery efficiency. It can provide brands with highly effective exposure opportunities and also serve as a public service medium for temporary traffic guidance or emergency notifications. From offering visual relief to ease travel fatigue to the precise and practical transmission of information, airport lightboxes make every arrival warm and ceremonious.
As the core hub for domestic arrivals, the airport lightbox set at the domestic arrivals concourse of Jiaodong International Airport is not only an important spatial function carrier but also a cultural emblem of the city gateway. This lightbox set deeply aligns with the terminal’s five-finger concourse inward layout design logic, creating a visual space that is both guiding and experiential at nodes where passenger walking distances are shortest.
Precisely targeting the passenger aggregation attribute of the concourse, it covers 100% of all domestic arrival passengers. Its layout responds to the concourse alignment and escalator movement lines, avoiding visual clutter while naturally reaching passengers during critical periods of crowd dispersal and waiting. Featuring an energy-efficient design compatible with intelligent lighting control systems, the brightness can be adjusted according to time segments, aligning with the airport's overall low-carbon concept while maintaining clear and transparent display effects under different lighting conditions.
The package focuses on exclusive location, precise target audience, scenario adaptability, and brand empowerment, breaking the single-exposure nature of traditional airport media. It achieves both communication effectiveness and brand value enhancement, becoming a model for the deep integration of Jiaodong Airport hub value and media communication value.
Leveraging the passenger flow potential and prime location value of the hub airport, it builds a media communication matrix that combines precise reach, deep resonance, and brand empowerment, serving as a key bridge linking brands to high-end customers. Its unique advantages are concentrated in four dimensions: exclusive scenarios, matched audiences, experiential resonance, and value accumulation. By utilizing this high-density passenger flow scenario, it upgrades communication from passive exposure to active engagement, with reach efficiency far surpassing ordinary channel media.
The lightbox targets domestic arriving passengers, focusing on business travelers and tourists, attracting high-income, decision-making, and high-consumption passengers. It not only covers major domestic cities such as Shanghai, Guangzhou, and Shenzhen but also connects transfer passenger traffic on popular international routes to Japan and South Korea. Among them, inbound foreign passengers have increased by over 90% year-on-year. Whether it is high-end consumer, cultural tourism, or business service brands, the lightbox can precisely reach the target audience, aligning brand needs with passengers’ potential consumption intentions, significantly improving conversion efficiency.
The lightbox package is based on scarce location, precise target audience, scenario empowerment, and long-term value appreciation as its core investment logic, providing brands with a low-risk, high-return premium investment option. Its investment value is not only reflected in short-term exposure benefits but also in the dual empowerment of long-term brand building and urban development dividends, making it a must-choose platform for high-end brands establishing a presence in offline core media.
