Qingdao Jiaodong International Airport Check-in Hall Lightbox

The check-in hall is the essential area for all departing passengers to complete their check-in procedures. Regardless of the flight destination or class, passengers typically spend 5–20 minutes here. Lightboxes are positioned at key points such as the ends of check-in islands and above escalator entrances, precisely entering the passenger’s line of sight and achieving nearly 100% natural exposure. These unobstructed lightboxes, leveraging the four core advantages of mandatory exposure, high-quality audience, premium media formats, and deep integration with scenarios, have become a strategic media platform for brands aiming to capture high-end users’ minds and shape an international image. 
The check-in hall lightboxes serve as intelligent display carriers deeply rooted in the core departure scenarios of passengers. With a dual focus on “functional guidance and brand communication,” they perfectly integrate with the airport’s intelligent and human-centric construction concept. They become a crucial link connecting passenger services and high-end brand communication, covering diverse high-spending potential groups such as business travelers, family tourists, and international travelers. Brand information leaves a profound impression at key decision-making moments in the passenger journey. 
As the first core area passengers encounter upon arriving at the airport, the lightbox layout aligns closely with passenger flow patterns. At key points such as the pillars on both sides of the check-in islands, around self-service equipment, and in luggage packing areas, the lightboxes form a multi-point connected visual network. This network precisely covers the entire process of passengers queuing, seeking information, and completing procedures. The height and spacing of the lightboxes are precisely calculated to avoid obstructing check-in counters and directional signs while allowing passengers from different angles to naturally capture the information, seamlessly blending into the open and bright design of the hall. 
As the core scenario media for the departure process, these lightboxes build a dual-value system of functional guidance and brand communication through precise spatial layout, intelligent technological enhancement, and high-end scenario endorsement. They are deeply integrated with the all-passenger zero-transfer transportation system.