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| Area：Changsha | Type：airport | Frequency：0 |
| Address：Huanghua International Airport | Format：Light box | Duration：0 |
| Location：T1 Departure Hall | Min Qty：2 | |
| Size：10.00米(W） ×2.50米(H） | Min Period：year |
As the main operating area for domestic flights, Terminal 1 (T1) features departure lounge lightbox advertisements that hold unique commercial value and communication effectiveness. With stable passenger flow, well-targeted advertising, and high cost-effectiveness, lightboxes have become one of the premium choices for brands advertising in airports. The departure lounge environment is highly compatible with travel and transportation service brands, enabling contextual marketing effects.
The T1 departure lounge lightboxes have core advantages including scene exclusivity, high-quality audiences, and technological foresight. They are not only a prime gateway for brands to reach high-value domestic passengers but also media assets with long-term value growth potential. With the airport's smart upgrades and continuous passenger growth, their communication and investment value will become even more prominent, making them a strategic location for brands to capture the central market.
The departure lounge lightboxes leverage the central hub's passenger flow and focus on high-value domestic passengers as a core media platform. Their layout integrates deeply with passenger travel paths, and through hardware innovation and scenario empowerment, they create a highly reachable, high-conversion, and sustainable communication ecosystem.
Relying on domestic hub routes and a high-net-worth passenger base, and centered on full-process reach, precise targeting, and strong scenario empowerment, they have become a rare communication platform for brands to capture the high-end market. Their advantages are deeply integrated with the terminal travel scene, achieving dual enhancement of communication efficiency and brand value.
The departure hall mainly serves domestic premium business express flights, with business travelers accounting for over 45% of passengers. These travelers spend more than 2.3 times the annual expenditure of ordinary urban residents and have strong decision-making power for categories such as high-end cars, financial services, and cultural tourism products. As a core gateway scene of the city, the airport inherently carries a high-end and professional tone. When brands are displayed on airport lightboxes, they can quickly build consumer trust, making it particularly suitable for categories that require a sense of sophistication, such as luxury goods and high-end technology.
Leveraging the unique positioning and scene characteristics of the terminal, airport lightboxes become an excellent vehicle for brand value communication. Their advantages are especially prominent in precise reach and deep influence. Brands using this medium can not only enhance their image through the airport's credibility but also convey high-end and reliable brand connotations through scene association. Unlike fragmented online dissemination, the physical presence of airport lightboxes gives brand information a sense of weight, helping brands establish long-term and stable recognition among their target audience.
Lightbox advertising in the T1 terminal departure waiting area offers high investment value, especially for brands targeting high-net-worth individuals, business travelers, and tourism consumers. The advertisements benefit from four major advantages: high-quality traffic, long exposure time, low CPM, and policy incentives. Among central region airport media, they stand out in terms of cost-effectiveness, making them an excellent choice for achieving both brand awareness and performance. They are particularly suitable for mid-to-high-end brands implementing regional or nationwide strategic layouts.
