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| Area：Changsha | Type：airport | Frequency：0 |
| Address：Huanghua International Airport | Format：Light box | Duration：0 |
| Location：T2 arrives at the outer lane | Min Qty：13 | |
| Size：3.37米(W） × 3米(H） | Min Period：year |
Airport lightboxes are not only advertising media but also a reflection of the city's warmth, allowing every arriving traveler to feel the unique charm of the city. Each airport lightbox is carefully designed to ensure clear content display under different lighting conditions, harmoniously integrating with the overall airport environment. Among international travelers, high-end business travelers and leisure tourists make up a significant proportion. This audience has strong purchasing intent, making it an ideal target for precise brand engagement.
The column-wrapped lightboxes along the outer lane of Terminal 2 arrivals, due to their high-value audience, captive viewing environment, and premium display format, have become an effective platform for brand communication. They are particularly suitable for advertising aimed at international travelers and high-end consumers. Airport media audiences have significantly higher spending power compared to other transport media, with a high proportion of international travelers, making them suitable for brands targeting upscale consumers.
The media advantages of airport lightboxes are especially prominent. Travelers spend an average of 8-10 minutes here, representing a golden period for conveying brand information. Among international travelers, over 70% are high-end business professionals and leisure tourists, with strong purchasing potential and brand awareness, making them an ideal target for precise brand communication. Leveraging core dimensions such as location, foot traffic, and display format, these lightboxes serve as an effective platform for brand promotion.
Located in the outer lane area of Terminal 2 arrivals, it is the essential path for passengers exiting the terminal to reach the parking lot and shuttle area. In this scenario, passengers are in a state of briefly pausing after arrival and choosing a mode of transportation, with relatively concentrated attention. Advertisements here can achieve 100% passenger reach coverage, and the dwell time is longer than in other areas, making the forced-view effect significant.
With the forced exposure of a must-pass route, a high-value passenger group, and premium display formats, it has become an effective medium for brand outdoor communication at airports, particularly suitable for luxury goods, high-end consumer products, and international brands that seek precise reach and a high-end image. For brands pursuing quality and a premium image, the four-sided display and high-brightness design of the column lightbox can convey a sense of luxury, making it an excellent platform to enhance brand image.
The column lightboxes in Terminal 2 arrivals at the international airport, through three-dimensional empowerment of space, technology, and culture, not only become an important component of airport functional facilities but also build a super medium for brand and city image communication. Its unique scene value and communication effectiveness make it a benchmark case for airport media in Central China and even nationwide.
The brand display on airport lightboxes resonates with the upscale airport atmosphere, strengthening the perception of brand reliability while providing high exposure at the point of contact, making the brand a memorable anchor for passengers visiting Changsha, and laying the groundwork for subsequent consumption decisions.
