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- Media Map
| Area：Changsha | Type：airport | Frequency：0 |
| Address：Huanghua International Airport | Format：Light box | Duration：0 |
| Location：T2 International Arrivals Baggage Hall | Min Qty：2 | |
| Size：10.65米(W） × 1.18米(H） | Min Period：year |
The lightbox uses highly transparent materials to ensure that content is clearly displayed under different lighting conditions. Brand owners not only focus on conveying product information but also emphasize harmony with the overall airport environment and emotional resonance with travelers. Many high-end brands choose to advertise here specifically because airport lightboxes can achieve deep emotional connections. Airport lightboxes have also become vivid carriers of city image and brand value.
The airport lightboxes in the T2 International Arrival Baggage Hall have specifications that make their visual impact prominent, ensuring advertisements are clearly visible under various lighting conditions. As international passenger flows continue, airport lightboxes have also become witnesses to the joint growth of brands and the city. Many international luxury brands and high-end service brands choose to advertise here because of the deep emotional connections these lightboxes can facilitate.
The International Arrival Baggage Hall is located in the Arrival Hall of Terminal 2. After completing quarantine, customs, and border inspections, passengers can enter. With its high-value audience, mandatory viewing environment, and high-quality display format, it serves as an efficient platform for brand communication, making it particularly suitable for advertising targeting international travelers and high-end consumers. Combined with media in the Departure Hall, it covers the complete passenger journey, and exposure can be evaluated through airport passenger flow data.
As an important hub connecting the world with Hunan, the airport provides travelers with a high-quality full-process experience from customs clearance to baggage retrieval through its efficient functional layout and user-friendly design.
At Huanghua International Airport, Terminal 2's international arrivals baggage hall integrates smart technology, user-friendly design, and local cultural elements, transforming airport lightboxes from mere information carriers into key components of spatial aesthetics. The passenger-centered design concept not only highlights the service quality of a hub airport but also allows every arriving traveler to experience the unique charm of the fusion of technology and culture the moment they set foot in Huxiang land.
As a special gateway to the city, airports inherently carry a sense of professionalism and reliability, subconsciously transferring the authority of the airport to the brands displayed on its lightboxes, significantly enhancing brand trust. Moreover, the placement of airport lightboxes aligns closely with passenger flow, ensuring precise engagement at core points such as luggage claim, information inquiry, and waiting areas. This approach avoids resistance to forced exposure while naturally integrating brand messaging into the travel experience, subtly achieving effective communication.
The media value of the baggage hall focuses on the situational adaptability and depth of communication of airport lightboxes. Leveraging three core advantages—targeted audience, situational benefits, and cultural empowerment—it becomes a rare medium for brands to connect with the high-end market. Its effectiveness is not simply due to accumulated traffic but stems from deep integration with the environment, audience, and experience, resulting in efficient brand communication and value enhancement.
The baggage hall is passengers' first long-stay setting after landing. During the 15–20 minutes spent waiting for luggage, travelers naturally focus on their surroundings, giving airport lightboxes exposure durations far exceeding fragmented outdoor advertisements.
