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| Area：Changsha | Type：airport | Frequency：0 |
| Address：Huanghua International Airport | Format：Film | Duration：0 |
| Location：T2 departure floor to arrival floor entrance | Min Qty：8 | |
| Size：1.020米(W） ×0.045米(H） | Min Period：year |
With its unique strategic location, precise audience targeting, and natural advertising presentation, it has become an excellent platform for in-depth interaction between brands and passengers at Changsha Airport. It not only enhances the airport’s image but also provides brands with the opportunity to establish an emotional connection with travelers, making every screen display a warm conversation between the brand and passengers. As the main terminal of Changsha Airport, Terminal 2 handles a large daily passenger flow and offers extremely high advertising exposure.
The film media at the entrance of Terminal 2 at Changsha Huanghua Airport, with its high traffic, strong visual impact, and enclosed environment, has become an efficient carrier for brand communication, combining practicality with commercial value. With its prime location, technological empowerment, and scene integration, it serves as a core medium to precisely reach high-net-worth customers.
The film covers gates 4–10 on the departure floor and gate 5 on the arrival floor of Terminal 2, reaching over 85,000 passengers daily, with peaks of up to 130,000 during holidays. The departure floor, as the first stop for passengers entering the airport, forms a dynamic loop with check-in counters and security channels, where passengers spend an average of 3–5 minutes. The arrival floor precisely targets newly landed passengers, using first-touch effects to strengthen brand memory.
By organically combining locational monopoly, technological innovation, and scenario adaptability, a communication ecosystem with high reach, strong interaction, and deep conversion has been established. Its value lies not only in advertising exposure but also in becoming an intelligent touchpoint connecting brands and travelers through technology empowerment and service integration, providing a replicable model for refined airport media operations.
With multiple advantages including hub-level traffic, cost-effective communication, technological innovation potential, and policy benefits, it has become a core medium for brands to precisely reach high-net-worth audiences. Its investment value is reflected not only in current advertising revenue but also in securing the strategic entry point for future intelligent media and urban interfaces.
Relying on Terminal 2's annual passenger throughput of over 27 million, door-mounted films accurately cover diverse groups such as business travelers and tourists. They are not standalone advertising carriers but an extension of large-screen advertisements. Through the combination of static films and dynamic large screens, brand information is repeatedly delivered throughout the entire travel process, enhancing the communication effectiveness of large screens while filling visual gaps on the ground, maximizing the conversion of traffic value.
The departure-level entrance is adjacent to the expressway entrance screen and the check-in island visual area. Door-mounted advertisements extend along passenger flow lines, forming a staggered visual matrix with overhead large-screen ads, allowing brand messages to naturally resonate during moments of queuing and guidance. At the arrival-level exit, they connect with airport expressway exit screens, with films reinforcing the visual memory of large screens, completing a secondary strengthening of brand impressions at key points when passengers pick up luggage and exit the terminal, achieving full-chain coverage from seeing screens upon arrival to seeing films upon departure.
