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| Area：International | Type：Outdoors | Frequency：840 |
| Address：Piazza del Duomo, Milan - outside San Carlo al Corso | Format：large screen | Duration：15s |
| Location：Piazza del Duomo, Milan - outside San Carlo al Corso | Min Qty：1 | |
| Size：16米*12米 | Min Period：week |
As an important landmark in the center of Milan, San Carlo Church is surrounded by rich cultural resources and historic buildings, making it a key node in the city's cultural life. The square in front of the church serves as a place for residents to relax and engage in cultural exchanges, as well as a starting point for tourists to explore the fusion of Milan's history and modernity. It not only witnesses the religious development of Milan but also records the city's changes and prosperity across different periods.The continuous exposure of large-screen media allows brands to deepen their presence in Turin, a city full of history and artistic atmosphere, becoming an indispensable visual symbol in the memories of tourists and residents. The media's advantage lies in its ability to integrate brand value with city culture, creating an experience that transcends advertising itself, leaving an indelible mark for the brand in this cultural capital.The large screen is located in the pedestrian area of Corso Vittorio Emanuele II, Milan's most famous street, connecting the Cathedral Square and San Babila Square. It is a relatively spacious area on Corso Vittorio Emanuele II and is known as the jewel of San Carlo Square. It is densely populated and is a popular gathering place for both tourists and local residents.Large-screen media has significant investment value, mainly reflected in its excellent location, high frequency of ad rotation, large-scale visual impact, and the promotional value during Milan Fashion Week. The prime location ensures that advertising messages can efficiently reach the target audience.
Large screen media, with its prime location, high-frequency rotation, oversized screens, and the promotional value of Milan Fashion Week, has become a premium choice for brand advertising, capable of delivering efficient brand communication and a visually striking impact. Advertising here can effectively reach global fashion industry professionals and trend-conscious consumers, enhancing brand exposure and influence in the fashion sector. The large screens around Piazza del Duomo in Milan essentially represent a model of combining historical districts with modern technology. Their scarce geographic locations, high-end audience quality, and flexible content formats make them one of the top media choices for precise brand marketing in downtown Milan. For tourists, they are not only a window to experience Milan's commercial vitality but also an excellent place to appreciate the symbiotic aesthetics of traditional architecture and digital art. The screen area forms a 'golden triangle' with key landmarks such as Milan Cathedral, Galleria Vittorio Emanuele II, and Piazza della Scala. The vicinity is surrounded by the Bulgari Hotel, high-end apartments, and luxury stores, and within 3 km, the average household income exceeds Milan's city average by 40%. The screen content aligns well with the consumption tone of the area, making it suitable for luxury brands and high-end technology products to gain brand exposure. Located in the middle section of Via Vittorio Emanuele II, adjacent to Piazza San Carlo and directly facing the neoclassical-style San Carlo Church across the street, it serves as a transportation hub connecting Piazza del Duomo and Piazza San Babila. With a daily foot traffic exceeding 100,000 people, it is one of the busiest commercial corridors in central Milan.
